---
title: "Okendo vs Trustpilot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Okendo or Trustpilot? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/okendo-vs-trustpilot"
publisher: "Brandwave"
---

# Okendo vs Trustpilot: Which is more popular by branded search in New Zealand?

Which is more popular in search, Okendo or Trustpilot? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okendo and Trustpilot
- **Competitive set**: Customer review platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Okendo Share of Search**: 1.7%
- **Trustpilot Share of Search**: 93.1%

## Which is more popular in search, Okendo or Trustpilot?

- In August 2026, Trustpilot had more branded searches than Okendo among customer review platforms in New Zealand. Trustpilot was estimated to have 8.7K branded searches compared to Okendo’s 160, and held a 93.1% Share of Search versus Okendo’s 1.7%.
- Trustpilot was ahead of Okendo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okendo’s estimated Share of Search among customer review platforms in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 150 to 160.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand moved from 83.7% to 93.1%, and its estimated monthly branded searches moved from 7K to 8.7K.

## How did search popularity change for New Zealand customer review platforms in August 2026?

- Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.

## Month by month

| Month | Okendo estimated searches | Okendo Share of Search | Okendo rank | Trustpilot estimated searches | Trustpilot Share of Search | Trustpilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150 | 1.8% | 4 | 7K | 83.7% | 1 |
| Nov 2025 | 110 | 1.2% | 4 | 8.5K | 91.8% | 1 |
| Dec 2025 | 90 | 1% | 4 | 8.2K | 92.9% | 1 |
| Jan 2026 | 150 | 1.6% | 4 | 8.6K | 91.3% | 1 |
| Feb 2026 | 100 | 1.3% | 4 | 7K | 92.6% | 1 |
| Mar 2026 | 130 | 1.5% | 4 | 8.2K | 92.5% | 1 |
| Apr 2026 | 120 | 1.4% | 4 | 8.2K | 93.1% | 1 |
| May 2026 | 100 | 1.1% | 4 | 8.6K | 93.9% | 1 |
| Jun 2026 | 140 | 1.6% | 3 | 8.3K | 93.2% | 1 |
| Jul 2026 | 140 | 1.6% | 3 | 8.3K | 93.2% | 1 |
| Aug 2026 | 160 | 1.7% | 3 | 8.7K | 93.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Okendo’s and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okendo**: Measured on the search terms “okendo”, “okendo app”, “okendo io”, “okendo loyalty”, “okendo near me”, “okendo pricing”, “okendo quizzes”, “okendo referrals”, “okendo review”, “okendo reviews”, “okendo reviews shopify”, “okendo shopify”, “okendo shopify app”, “okendo surveys” and “shopify okendo”, summed into one figure.
- **Trustpilot**: Measured on the search terms “trustpilot”, “trustpilot com”, “trustpilot near me”, “trustpilot new zealand”, “trustpilot nz”, “trustpilot ratings” and “trustpilot review”, summed into one figure.

- [Okendo profile](/demand/nz/brands/okendo)
- [Trustpilot profile](/demand/nz/brands/trustpilot)
- [All customer review platforms in New Zealand](/demand/nz/categories/nz-customer-review-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Okendo or Trustpilot?

In August 2026, Trustpilot had more branded searches than Okendo among customer review platforms in New Zealand. Trustpilot was estimated to have 8.7K branded searches compared to Okendo’s 160, and held a 93.1% Share of Search versus Okendo’s 1.7%.

## Cite this page

Brandwave. "Okendo vs Trustpilot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/okendo-vs-trustpilot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/okendo-vs-trustpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.