--- title: "Okendo vs Tripadvisor: Which is searched more in New Zealand?" description: "Is Okendo or Tripadvisor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/okendo-vs-tripadvisor" publisher: "Brandwave" --- # Okendo vs Tripadvisor: Which is searched more in New Zealand? Is Okendo or Tripadvisor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okendo and Tripadvisor - **Competitive set**: Customer review platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Okendo Share of Search**: 0.53% - **Tripadvisor Share of Search**: 58.1% ## Is Okendo or Tripadvisor more popular in search? - In September 2026, Tripadvisor had more branded searches than Okendo among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Okendo had 90. Tripadvisor made up 58.1% of all customer review platform searches we track, and Okendo accounted for 0.53%. - Tripadvisor was ahead of Okendo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Okendo’s share of searches among customer review platforms in New Zealand moved from 0.57% to 0.53%, and its estimated monthly branded searches moved from 120 to 90. - Across the 12 months ending September 2026, Tripadvisor’s share of searches among customer review platforms in New Zealand moved from 70.5% to 58.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top customer review platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tripadvisor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Okendo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trustpilot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tripadvisor | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Birdeye | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Judge.me | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Yotpo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Feefo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Reviews.io | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Okendo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer review platforms - Asked ChatGPT "Which customer review platform should I use in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo - Asked ChatGPT "What are the best customer review platforms in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo, 4. Judge.me, 5. Yotpo - Asked ChatGPT "What's the best customer review platform in New Zealand for collecting online reviews?": 1. Judge.me, 2. Birdeye - Searched Google, AI Overview "customer review platform": 1. Trustpilot, 2. Reviews.io - Searched Google, AI Overview "best review platform": 1. Birdeye, 2. Yotpo, 3. Trustpilot, 4. Reviews.io, 5. Tripadvisor Not named in any answer: Okendo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer review platforms in September 2026? - In September 2026, Tripadvisor lost share of searches among customer review platforms in New Zealand, from 63% to 58.1%. - In September 2026, Okendo fell from 5th to 6th among customer review platforms in New Zealand. ## Month by month | Month | Okendo estimated searches | Okendo Share of Search | Okendo rank | Tripadvisor estimated searches | Tripadvisor Share of Search | Tripadvisor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.57% | 5 | 14.8K | 70.5% | 1 | | Nov 2025 | 80 | 0.36% | 6 | 14.8K | 67.4% | 1 | | Dec 2025 | 60 | 0.27% | 6 | 14.8K | 67.7% | 1 | | Jan 2026 | 120 | 0.47% | 6 | 18.1K | 71.5% | 1 | | Feb 2026 | 70 | 0.34% | 6 | 14.8K | 71.5% | 1 | | Mar 2026 | 90 | 0.41% | 6 | 14.8K | 67.4% | 1 | | Apr 2026 | 90 | 0.47% | 6 | 12.1K | 63.1% | 1 | | May 2026 | 80 | 0.42% | 6 | 12.1K | 63.2% | 1 | | Jun 2026 | 110 | 0.57% | 4 | 12.1K | 63.1% | 1 | | Jul 2026 | 110 | 0.57% | 4 | 12.1K | 63.1% | 1 | | Aug 2026 | 110 | 0.57% | 5 | 12.1K | 63% | 1 | | Sep 2026 | 90 | 0.53% | 6 | 9.9K | 58.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Okendo’s and Tripadvisor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okendo**: Measured on the search terms “okendo”, “okendo app”, “okendo io”, “okendo loyalty”, “okendo quizzes”, “okendo referrals”, “okendo shopify”, “okendo shopify app”, “okendo surveys” and “shopify okendo”, summed into one figure. - **Tripadvisor**: Measured on the search term “tripadvisor”. - [Okendo profile](/demand/nz/brands/okendo) - [Tripadvisor profile](/demand/nz/brands/tripadvisor) - [All customer review platforms in New Zealand](/demand/nz/categories/nz-customer-review-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okendo or Tripadvisor more popular in search? In September 2026, Tripadvisor had more branded searches than Okendo among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Okendo had 90. Tripadvisor made up 58.1% of all customer review platform searches we track, and Okendo accounted for 0.53%. ## Cite this page Brandwave. "Okendo vs Tripadvisor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/okendo-vs-tripadvisor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/okendo-vs-tripadvisor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.