---
title: "Ogilvy vs Werk Agency: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ogilvy or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ogilvy-vs-werk-agency"
publisher: "Brandwave"
---

# Ogilvy vs Werk Agency: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ogilvy or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ogilvy and Werk Agency
- **Competitive set**: Creative and Integrated Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ogilvy Share of Search**: 3.1%
- **Werk Agency Share of Search**: 2%

## Which is more popular in search, Ogilvy or Werk Agency?

- In August 2026, Ogilvy had more branded searches than Werk Agency among creative and integrated agencies in New Zealand. Ogilvy was estimated to have 320 branded searches compared to Werk Agency’s 210, and held a 3.1% Share of Search versus Werk Agency’s 2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Werk Agency took it in December 2025, Ogilvy took it in January 2026.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 440 to 320.
- Across the 11 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 260 to 210.

## How did search popularity change for New Zealand creative and integrated agencies in August 2026?

- In August 2026, Ogilvy lost estimated Share of Search among creative and integrated agencies in New Zealand, from 3.8% to 3.1%.
- In August 2026, Werk Agency fell from 15th to 16th among creative and integrated agencies in New Zealand.

## Month by month

| Month | Ogilvy estimated searches | Ogilvy Share of Search | Ogilvy rank | Werk Agency estimated searches | Werk Agency Share of Search | Werk Agency rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 440 | 4% | 8 | 260 | 2.4% | 13 |
| Nov 2025 | 350 | 3.5% | 9 | 140 | 1.4% | 16 |
| Dec 2025 | 240 | 3.1% | 10 | 260 | 3.4% | 9 |
| Jan 2026 | 320 | 3.4% | 8 | 170 | 1.8% | 15 |
| Feb 2026 | 290 | 2.9% | 12 | 170 | 1.7% | 16 |
| Mar 2026 | 390 | 3.1% | 12 | 210 | 1.7% | 16 |
| Apr 2026 | 360 | 3.6% | 11 | 170 | 1.7% | 16 |
| May 2026 | 320 | 3.3% | 12 | 210 | 2.2% | 15 |
| Jun 2026 | 340 | 3.4% | 11 | 260 | 2.6% | 13 |
| Jul 2026 | 350 | 3.8% | 10 | 210 | 2.3% | 15 |
| Aug 2026 | 320 | 3.1% | 11 | 210 | 2% | 16 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ogilvy’s and Werk Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ogilvy**: Measured on the search terms “ogilvy”, “ogilvy & mather”, “ogilvy & mather new zealand”, “ogilvy advertising”, “ogilvy agency”, “ogilvy and mather”, “ogilvy and mather nz”, “ogilvy auckland”, “ogilvy new zealand”, “ogilvy nz” and “ogilvy wellington”, summed into one figure.
- **Werk Agency**: Measured on the search term “Werk Agency”.

- [Ogilvy profile](/demand/nz/brands/ogilvy)
- [Werk Agency profile](/demand/nz/brands/werk-agency)
- [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ogilvy or Werk Agency?

In August 2026, Ogilvy had more branded searches than Werk Agency among creative and integrated agencies in New Zealand. Ogilvy was estimated to have 320 branded searches compared to Werk Agency’s 210, and held a 3.1% Share of Search versus Werk Agency’s 2%.

## Cite this page

Brandwave. "Ogilvy vs Werk Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ogilvy-vs-werk-agency

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ogilvy-vs-werk-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.