---
title: "Ogilvy vs Pitchblack Partners: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ogilvy or Pitchblack Partners? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ogilvy-vs-pitchblack-partners"
publisher: "Brandwave"
---

# Ogilvy vs Pitchblack Partners: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ogilvy or Pitchblack Partners? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ogilvy and Pitchblack Partners
- **Competitive set**: Creative and Integrated Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ogilvy Share of Search**: 3.1%
- **Pitchblack Partners Share of Search**: 2.5%

## Which is more popular in search, Ogilvy or Pitchblack Partners?

- In August 2026, Ogilvy had more branded searches than Pitchblack Partners among creative and integrated agencies in New Zealand. Ogilvy was estimated to have 320 branded searches compared to Pitchblack Partners’ 260, and held a 3.1% Share of Search versus Pitchblack Partners’ 2.5%.
- Ogilvy was ahead of Pitchblack Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 440 to 320.
- Across the 11 months ending August 2026, Pitchblack Partners’ estimated Share of Search among creative and integrated agencies in New Zealand moved from 1.6% to 2.5%, and its estimated monthly branded searches moved from 170 to 260.

## How did search popularity change for New Zealand creative and integrated agencies in August 2026?

- In August 2026, Ogilvy lost estimated Share of Search among creative and integrated agencies in New Zealand, from 3.8% to 3.1%.
- In August 2026, Pitchblack Partners rose from 14th to 13th among creative and integrated agencies in New Zealand.

## Month by month

| Month | Ogilvy estimated searches | Ogilvy Share of Search | Ogilvy rank | Pitchblack Partners estimated searches | Pitchblack Partners Share of Search | Pitchblack Partners rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 440 | 4% | 8 | 170 | 1.6% | 15 |
| Nov 2025 | 350 | 3.5% | 9 | 210 | 2.1% | 12 |
| Dec 2025 | 240 | 3.1% | 10 | 210 | 2.7% | 11 |
| Jan 2026 | 320 | 3.4% | 8 | 170 | 1.8% | 14 |
| Feb 2026 | 290 | 2.9% | 12 | 210 | 2.1% | 14 |
| Mar 2026 | 390 | 3.1% | 12 | 320 | 2.5% | 13 |
| Apr 2026 | 360 | 3.6% | 11 | 260 | 2.6% | 13 |
| May 2026 | 320 | 3.3% | 12 | 260 | 2.7% | 13 |
| Jun 2026 | 340 | 3.4% | 11 | 210 | 2.1% | 15 |
| Jul 2026 | 350 | 3.8% | 10 | 210 | 2.3% | 14 |
| Aug 2026 | 320 | 3.1% | 11 | 260 | 2.5% | 13 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ogilvy’s and Pitchblack Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ogilvy**: Measured on the search terms “ogilvy”, “ogilvy & mather”, “ogilvy & mather new zealand”, “ogilvy advertising”, “ogilvy agency”, “ogilvy and mather”, “ogilvy and mather nz”, “ogilvy auckland”, “ogilvy new zealand”, “ogilvy nz” and “ogilvy wellington”, summed into one figure.
- **Pitchblack Partners**: Measured on the search term “Pitchblack Partners”.

- [Ogilvy profile](/demand/nz/brands/ogilvy)
- [Pitchblack Partners profile](/demand/nz/brands/pitchblack-partners)
- [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ogilvy or Pitchblack Partners?

In August 2026, Ogilvy had more branded searches than Pitchblack Partners among creative and integrated agencies in New Zealand. Ogilvy was estimated to have 320 branded searches compared to Pitchblack Partners’ 260, and held a 3.1% Share of Search versus Pitchblack Partners’ 2.5%.

## Cite this page

Brandwave. "Ogilvy vs Pitchblack Partners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ogilvy-vs-pitchblack-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ogilvy-vs-pitchblack-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.