--- title: "Ogawa vs Osim: Which is more popular in New Zealand?" description: "Is Ogawa or Osim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ogawa-vs-osim" publisher: "Brandwave" --- # Ogawa vs Osim: Which is more popular in New Zealand? Is Ogawa or Osim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ogawa and Osim - **Competitive set**: Massage chair brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Ogawa Share of Search**: 13.9% - **Osim Share of Search**: 82.3% ## Is Ogawa or Osim more popular in search? - In October 2026, Osim had more branded searches than Ogawa among massage chair brands in New Zealand. Osim had about 650 branded searches, while Ogawa had 110. Osim made up 82.3% of all massage chair brand searches we track, and Ogawa accounted for 13.9%. - Osim was ahead of Ogawa in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ogawa’s share of searches among massage chair brands in New Zealand moved from 13.5% to 13.9%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand moved from 76.9% to 82.3%, and its estimated monthly branded searches moved from 800 to 650. ## Top massage chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ogawa and Osim were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ogawa was listed before Osim in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ogawa | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Osim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ITSU | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Miyakiwa | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about massage chair brands - Asked ChatGPT "Which massage chair brand should I buy in New Zealand?": 1. Ogawa, 2. Osim, 3. Miyakiwa - Asked ChatGPT "What are the best massage chair brands in New Zealand?": 1. Ogawa, 2. Osim, 3. ITSU, 4. Miyakiwa - Asked ChatGPT "What's the best massage chair brand in New Zealand for at home?": 1. Ogawa, 2. Osim, 3. ITSU - Searched Google, AI Overview "best massage chair": named none of the brands we track - Searched Google, AI Overview "cheap massage chair": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand massage chair brands in October 2026? - Estimated monthly branded searches for Ogawa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in October 2026. - Estimated monthly branded searches for Osim in New Zealand fell 18.8% over 12 measured months, from 800 to 650 in October 2026. ## How has branded search for Ogawa and Osim changed in New Zealand over the last 12 months? | Month | Ogawa estimated searches | Ogawa Share of Search | Ogawa rank | Osim estimated searches | Osim Share of Search | Osim rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 13.5% | 2 | 800 | 76.9% | 1 | | Dec 2025 | 170 | 16.5% | 2 | 800 | 77.7% | 1 | | Jan 2026 | 140 | 19.7% | 2 | 530 | 74.6% | 1 | | Feb 2026 | 110 | 19% | 2 | 430 | 74.1% | 1 | | Mar 2026 | 70 | 10.9% | 2 | 530 | 82.8% | 1 | | Apr 2026 | 110 | 15.5% | 2 | 560 | 78.9% | 1 | | May 2026 | 110 | 14.9% | 2 | 560 | 75.7% | 1 | | Jun 2026 | 110 | 14.9% | 2 | 600 | 81.1% | 1 | | Jul 2026 | 110 | 13.9% | 2 | 650 | 82.3% | 1 | | Aug 2026 | 140 | 16.9% | 2 | 650 | 78.3% | 1 | | Sep 2026 | 140 | 13.6% | 2 | 850 | 82.5% | 1 | | Oct 2026 | 110 | 13.9% | 2 | 650 | 82.3% | 1 | ## How are Ogawa’s and Osim’s branded searches counted? Brandwave collects information about searches that people make online using Ogawa’s and Osim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ogawa**: Measured on the search term “ogawa massage chair”. - **Osim**: Measured on the search terms “osim” and “osim massage chair”, summed into one figure. - [Ogawa profile](/demand/nz/brands/ogawa) - [Osim profile](/demand/nz/brands/osim) - [All massage chair brands in New Zealand](/demand/nz/categories/nz-massage-chair-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ogawa or Osim more popular in search? In October 2026, Osim had more branded searches than Ogawa among massage chair brands in New Zealand. Osim had about 650 branded searches, while Ogawa had 110. Osim made up 82.3% of all massage chair brand searches we track, and Ogawa accounted for 13.9%. ## Cite this page Brandwave. "Ogawa vs Osim: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ogawa-vs-osim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ogawa-vs-osim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.