---
title: "OFX vs Wise: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, OFX or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ofx-vs-wise"
publisher: "Brandwave"
---

# OFX vs Wise: Which is more popular by branded search in New Zealand?

Which is more popular in search, OFX or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OFX and Wise
- **Competitive set**: Money transfer services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **OFX Share of Search**: 1.3%
- **Wise Share of Search**: 26.4%

## Which is more popular in search, OFX or Wise?

- In August 2026, Wise had more branded searches than OFX among money transfer services in New Zealand. Wise was estimated to have 32.3K branded searches compared to OFX’s 1.6K, and held a 26.4% Share of Search versus OFX’s 1.3%.
- Wise was ahead of OFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand moved from 27.8% to 26.4%, and its estimated monthly branded searches moved from 31.9K to 32.3K.

## How did search popularity change for New Zealand money transfer services in August 2026?

- In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.

## Month by month

| Month | OFX estimated searches | OFX Share of Search | OFX rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 1.6% | 7 | 31.9K | 27.8% | 2 |
| Nov 2025 | 1.8K | 1.4% | 7 | 32.1K | 24.9% | 2 |
| Dec 2025 | 1.8K | 1.4% | 7 | 31.8K | 25.4% | 2 |
| Jan 2026 | 2.4K | 1.8% | 7 | 38.2K | 28.6% | 2 |
| Feb 2026 | 2K | 1.6% | 7 | 31.3K | 26% | 2 |
| Mar 2026 | 5.6K | 4.2% | 7 | 33K | 24.9% | 2 |
| Apr 2026 | 2.1K | 1.7% | 7 | 31.9K | 25.9% | 2 |
| May 2026 | 2.1K | 1.8% | 7 | 32.3K | 27.9% | 2 |
| Jun 2026 | 4.7K | 4% | 7 | 32.1K | 27.4% | 2 |
| Jul 2026 | 1.6K | 1.5% | 7 | 26.8K | 24.9% | 2 |
| Aug 2026 | 1.6K | 1.3% | 7 | 32.3K | 26.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OFX’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OFX**: Measured on the search terms “ofx”, “ofx au”, “ofx com”, “ofx currency converter”, “ofx exchange”, “ofx near me”, “ofx nz”, “ofx online”, “ofx rates”, “ofx send money” and “ofx transfer”, summed into one figure.
- **Wise**: Measured on the search terms “wise”, “wise business”, “wise com”, “wise exchange rate”, “wise fx”, “wise international transfer”, “wise money transfer”, “wise near me”, “wise new zealand”, “Wise NZ”, “wise online”, “wise payments”, “wise payments ltd”, “wise send money”, “wise visa”, “wise web” and “www wise”, summed into one figure.

- [OFX profile](/demand/nz/brands/ofx)
- [Wise profile](/demand/nz/brands/wise)
- [All money transfer services in New Zealand](/demand/nz/categories/nz-money-transfer-services): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OFX or Wise?

In August 2026, Wise had more branded searches than OFX among money transfer services in New Zealand. Wise was estimated to have 32.3K branded searches compared to OFX’s 1.6K, and held a 26.4% Share of Search versus OFX’s 1.3%.

## Cite this page

Brandwave. "OFX vs Wise: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ofx-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ofx-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.