--- title: "OFS Insurance Brokers vs Rothbury Insurance Brokers: Which is more popular in New Zealand?" description: "Is OFS Insurance Brokers or Rothbury Insurance Brokers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ofs-insurance-brokers-vs-rothbury-insurance" publisher: "Brandwave" --- # OFS Insurance Brokers vs Rothbury Insurance Brokers: Which is more popular in New Zealand? Is OFS Insurance Brokers or Rothbury Insurance Brokers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OFS Insurance Brokers and Rothbury Insurance Brokers - **Competitive set**: Dunedin insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **OFS Insurance Brokers Share of Search**: 38.5% - **Rothbury Insurance Brokers Share of Search**: 7.7% ## Is OFS Insurance Brokers or Rothbury Insurance Brokers more popular in search? - In October 2026, OFS Insurance Brokers had more branded searches than Rothbury Insurance Brokers among Dunedin insurance brokers in New Zealand. OFS Insurance Brokers had about 100 branded searches, while Rothbury Insurance Brokers had 20. OFS Insurance Brokers made up 38.5% of all Dunedin insurance broker searches we track, and Rothbury Insurance Brokers accounted for 7.7%. - The lead changed hands 2 times in the 12 months ending October 2026: Rothbury Insurance Brokers took it in May 2026, OFS Insurance Brokers took it in June 2026. - Across the 12 months ending October 2026, OFS Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand moved from 40% to 38.5%, and its estimated monthly branded searches moved from 80 to 100. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand moved from 10% to 7.7%, and its estimated monthly branded searches held steady at 20. ## Top Dunedin insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, OFS Insurance Brokers appeared in all three answers. Rothbury Insurance Brokers was mentioned in two out of three: in two of the three ChatGPT answers. OFS Insurance Brokers was listed before Rothbury Insurance Brokers in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | OFS Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Gallagher Insurance | 2nd | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 3rd | 2 of 3 | 2 of 3 | ## Every AI answer about Dunedin insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Dunedin, New Zealand?": 1. Rothbury Insurance Brokers, 2. OFS Insurance Brokers, 3. Gallagher Insurance - Asked ChatGPT "What are the best insurance brokers in Dunedin, New Zealand?": 1. OFS Insurance Brokers, 2. Gallagher Insurance, 3. Rothbury Insurance Brokers - Asked ChatGPT "What's the best insurance broker in Dunedin, New Zealand for business cover?": 1. OFS Insurance Brokers, 2. Gallagher Insurance Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin insurance brokers in October 2026? - In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%. - In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%. ## How has branded search for OFS Insurance Brokers and Rothbury Insurance Brokers changed in New Zealand over the last 12 months? | Month | OFS Insurance Brokers estimated searches | OFS Insurance Brokers Share of Search | OFS Insurance Brokers rank | Rothbury Insurance Brokers estimated searches | Rothbury Insurance Brokers Share of Search | Rothbury Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 80 | 40% | 2 | 20 | 10% | 3 | | Dec 2025 | 70 | 46.7% | 1 | 20 | 13.3% | 3 | | Jan 2026 | 80 | 42.1% | 2 | 30 | 15.8% | 3 | | Feb 2026 | 70 | 35% | 2 | 30 | 15% | 3 | | Mar 2026 | 100 | 38.5% | 2 | 40 | 15.4% | 3 | | Apr 2026 | 80 | 36.4% | 2 | 50 | 22.7% | 3 | | May 2026 | 80 | 27.6% | 3 | 90 | 31% | 2 | | Jun 2026 | 80 | 34.8% | 2 | 70 | 30.4% | 3 | | Jul 2026 | 60 | 30% | 2 | 20 | 10% | 3 | | Aug 2026 | 80 | 32% | 2 | 20 | 8% | 3 | | Sep 2026 | 80 | 36.4% | 2 | 30 | 13.6% | 3 | | Oct 2026 | 100 | 38.5% | 2 | 20 | 7.7% | 3 | ## How are OFS Insurance Brokers’ and Rothbury Insurance Brokers’ branded searches counted? Brandwave collects information about searches that people make online using OFS Insurance Brokers’ and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OFS Insurance Brokers**: Measured on the search terms “ofs dunedin”, “ofs insurance”, “ofs insurance brokers”, “ofs insurance brokers dunedin” and “ofs insurance dunedin”, summed into one figure. - **Rothbury Insurance Brokers**: Measured on the search term “rothbury insurance brokers”. - [OFS Insurance Brokers profile](/demand/nz/brands/ofs-insurance-brokers) - [Rothbury Insurance Brokers profile](/demand/nz/brands/rothbury-insurance) - [All Dunedin insurance brokers in New Zealand](/demand/nz/locations/dunedin/insurance-brokers): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OFS Insurance Brokers or Rothbury Insurance Brokers more popular in search? In October 2026, OFS Insurance Brokers had more branded searches than Rothbury Insurance Brokers among Dunedin insurance brokers in New Zealand. OFS Insurance Brokers had about 100 branded searches, while Rothbury Insurance Brokers had 20. OFS Insurance Brokers made up 38.5% of all Dunedin insurance broker searches we track, and Rothbury Insurance Brokers accounted for 7.7%. ## Cite this page Brandwave. "OFS Insurance Brokers vs Rothbury Insurance Brokers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ofs-insurance-brokers-vs-rothbury-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ofs-insurance-brokers-vs-rothbury-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.