---
title: "Odie vs Vitally: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Odie or Vitally? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/odie-vs-vitally"
publisher: "Brandwave"
---

# Odie vs Vitally: Which is more popular by branded search in New Zealand?

Which is more popular in search, Odie or Vitally? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Odie and Vitally
- **Competitive set**: Customer success platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Odie Share of Search**: 5.3%
- **Vitally Share of Search**: 42.1%

## Which is more popular in search, Odie or Vitally?

- In August 2026, Vitally had more branded searches than Odie among customer success platforms in New Zealand. Vitally was estimated to have 80 branded searches compared to Odie’s 10, and held a 42.1% Share of Search versus Odie’s 5.3%.
- Vitally was ahead of Odie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Odie’s estimated Share of Search among customer success platforms in New Zealand moved from 7.7% to 5.3%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success platforms in New Zealand moved from 30.8% to 42.1%, and its estimated monthly branded searches moved from 40 to 80.

## How did search popularity change for New Zealand customer success platforms in August 2026?

- In August 2026, Planhat overtook Odie to rank 4th among customer success platforms in New Zealand, at 15.8%.
- In August 2026, Vitally gained estimated Share of Search among customer success platforms in New Zealand, from 35.7% to 42.1%.
- In August 2026, Odie lost estimated Share of Search among customer success platforms in New Zealand, from 14.3% to 5.3%.

## Month by month

| Month | Odie estimated searches | Odie Share of Search | Odie rank | Vitally estimated searches | Vitally Share of Search | Vitally rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 7.7% | 4 | 40 | 30.8% | 2 |
| Nov 2025 | 20 | 8% | 5 | 60 | 24% | 2 |
| Dec 2025 | 10 | 4.8% | 5 | 60 | 28.6% | 2 |
| Jan 2026 | 20 | 11.1% | 4 | 40 | 22.2% | 2 |
| Feb 2026 | 20 | 12.5% | 3 | 20 | 12.5% | 5 |
| Mar 2026 | 10 | 6.3% | 5 | 50 | 31.3% | 1 |
| Apr 2026 | 10 | 7.1% | 4 | 50 | 35.7% | 2 |
| May 2026 | 10 | 7.7% | 5 | 40 | 30.8% | 2 |
| Jun 2026 | 10 | 6.7% | 5 | 60 | 40% | 1 |
| Jul 2026 | 20 | 14.3% | 4 | 50 | 35.7% | 1 |
| Aug 2026 | 10 | 5.3% | 5 | 80 | 42.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Odie’s and Vitally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Odie**: Measured on the search terms “totango” and “totango co”, summed into one figure.
- **Vitally**: Measured on the search terms “vitally crm”, “vitally cs”, “vitally csm”, “vitally customer success”, “vitally io” and “vitally software”, summed into one figure.

- [Odie profile](/demand/nz/brands/odie)
- [Vitally profile](/demand/nz/brands/vitally)
- [All customer success platforms in New Zealand](/demand/nz/categories/nz-customer-success-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Odie or Vitally?

In August 2026, Vitally had more branded searches than Odie among customer success platforms in New Zealand. Vitally was estimated to have 80 branded searches compared to Odie’s 10, and held a 42.1% Share of Search versus Odie’s 5.3%.

## Cite this page

Brandwave. "Odie vs Vitally: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/odie-vs-vitally

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/odie-vs-vitally. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.