---
title: "Oderings vs Yates: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Oderings or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oderings-vs-yates"
publisher: "Brandwave"
---

# Oderings vs Yates: Which is more popular by branded search in New Zealand?

Which is more popular in search, Oderings or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oderings and Yates
- **Competitive set**: Garden product brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Oderings Share of Search**: 34.7%
- **Yates Share of Search**: 2.1%

## Which is more popular in search, Oderings or Yates?

- In August 2026, Oderings had more branded searches than Yates among garden product brands in New Zealand. Oderings was estimated to have 13.5K branded searches compared to Yates’ 830, and held a 34.7% Share of Search versus Yates’ 2.1%.
- Oderings was ahead of Yates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden product brands in New Zealand moved from 30.6% to 34.7%, and its estimated monthly branded searches moved from 20.9K to 13.5K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among garden product brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 830.

## How did search popularity change for New Zealand garden product brands in August 2026?

- In August 2026, Oderings gained estimated Share of Search among garden product brands in New Zealand, from 29.9% to 34.7%.
- Estimated monthly branded searches for Yates in New Zealand fell 37.1% over 11 measured months, from 1.3K to 830 in August 2026.

## Month by month

| Month | Oderings estimated searches | Oderings Share of Search | Oderings rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.9K | 30.6% | 2 | 1.3K | 1.9% | 5 |
| Nov 2025 | 17.3K | 27.3% | 2 | 1.2K | 1.9% | 4 |
| Dec 2025 | 16.8K | 27.6% | 2 | 850 | 1.4% | 5 |
| Jan 2026 | 11.8K | 26.2% | 2 | 830 | 1.9% | 5 |
| Feb 2026 | 9.6K | 25.5% | 2 | 670 | 1.8% | 5 |
| Mar 2026 | 10.3K | 26.5% | 2 | 800 | 2.1% | 5 |
| Apr 2026 | 15.9K | 35.3% | 2 | 660 | 1.5% | 5 |
| May 2026 | 10.3K | 29.4% | 2 | 660 | 1.9% | 5 |
| Jun 2026 | 8.1K | 28.7% | 2 | 680 | 2.4% | 4 |
| Jul 2026 | 10.1K | 29.9% | 2 | 580 | 1.7% | 5 |
| Aug 2026 | 13.5K | 34.7% | 2 | 830 | 2.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oderings’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oderings**: Measured on the search terms “barrington oderings”, “cashmere oderings”, “oderings”, “oderings barrington”, “oderings cashmere”, “oderings co nz”, “oderings compost”, “oderings garden”, “oderings garden centre”, “oderings garden centre barrington”, “oderings garden centre cashmere”, “oderings havelock”, “oderings near me”, “oderings nurseries”, “oderings nz”, “oderings online”, “oderings online shopping”, “oderings philpotts”, “oderings plants”, “oderings potting mix”, “oderings sale” and “oderings strawberry plants”, summed into one figure.
- **Yates**: Measured on the search terms “yates”, “yates co nz”, “yates compost”, “yates fertiliser”, “yates garden”, “yates nz”, “yates online” and “yates potting mix”, summed into one figure.

- [Oderings profile](/demand/nz/brands/oderings)
- [Yates profile](/demand/nz/brands/yates)
- [All garden product brands in New Zealand](/demand/nz/categories/nz-garden-product-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oderings or Yates?

In August 2026, Oderings had more branded searches than Yates among garden product brands in New Zealand. Oderings was estimated to have 13.5K branded searches compared to Yates’ 830, and held a 34.7% Share of Search versus Yates’ 2.1%.

## Cite this page

Brandwave. "Oderings vs Yates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oderings-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oderings-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.