---
title: "Octopus Energy vs Pulse Energy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Octopus Energy or Pulse Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/octopus-energy-vs-pulse-energy"
publisher: "Brandwave"
---

# Octopus Energy vs Pulse Energy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Octopus Energy or Pulse Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Octopus Energy and Pulse Energy
- **Competitive set**: electricity retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Octopus Energy Share of Search**: 2%
- **Pulse Energy Share of Search**: 4.5%

## Which is more popular in search, Octopus Energy or Pulse Energy?

- In August 2026, Pulse Energy had more branded searches than Octopus Energy among electricity retailers in New Zealand. Pulse Energy was estimated to have 19.6K branded searches compared to Octopus Energy’s 8.7K, and held a 4.5% Share of Search versus Octopus Energy’s 2%.
- Pulse Energy was ahead of Octopus Energy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 4.3K to 8.7K.
- Across the 11 months ending August 2026, Pulse Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 15.3K to 19.6K.

## How did search popularity change for New Zealand electricity retailers in August 2026?

- In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
- Estimated monthly branded searches for Pulse Energy in New Zealand rose 27.9% over 11 measured months, from 15.3K to 19.6K in August 2026.

## Month by month

| Month | Octopus Energy estimated searches | Octopus Energy Share of Search | Octopus Energy rank | Pulse Energy estimated searches | Pulse Energy Share of Search | Pulse Energy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.3K | 1.2% | 11 | 15.3K | 4.3% | 7 |
| Nov 2025 | 4K | 1.3% | 11 | 15.9K | 5% | 7 |
| Dec 2025 | 3.3K | 1.2% | 11 | 12.9K | 4.7% | 7 |
| Jan 2026 | 4K | 1.2% | 11 | 15.5K | 4.8% | 7 |
| Feb 2026 | 4K | 1.2% | 11 | 15.9K | 4.9% | 7 |
| Mar 2026 | 5K | 1.5% | 11 | 15.8K | 4.8% | 7 |
| Apr 2026 | 5K | 1.4% | 11 | 15.7K | 4.4% | 7 |
| May 2026 | 5.8K | 1.6% | 11 | 16.4K | 4.4% | 7 |
| Jun 2026 | 7.5K | 1.8% | 11 | 16.5K | 4% | 7 |
| Jul 2026 | 7.2K | 1.7% | 11 | 19.3K | 4.6% | 7 |
| Aug 2026 | 8.7K | 2% | 9 | 19.6K | 4.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Octopus Energy’s and Pulse Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Octopus Energy**: Measured on the search terms “Octopus Energy”, “Octopus Energy New Zealand”, “Octopus Energy NZ”, “Octopus Energy NZ rates” and “Octopus Energy NZ reviews”, summed into one figure.
- **Pulse Energy**: Measured on the search terms “Grey Power Electricity”, “Grey Power Pulse Energy”, “Pulse Energy”, “Pulse Energy NZ”, “Pulse Energy plans”, “Pulse Energy rates” and “Pulse Energy reviews”, summed into one figure.

- [Octopus Energy profile](/demand/nz/brands/octopus-energy)
- [Pulse Energy profile](/demand/nz/brands/pulse-energy)
- [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Octopus Energy or Pulse Energy?

In August 2026, Pulse Energy had more branded searches than Octopus Energy among electricity retailers in New Zealand. Pulse Energy was estimated to have 19.6K branded searches compared to Octopus Energy’s 8.7K, and held a 4.5% Share of Search versus Octopus Energy’s 2%.

## Cite this page

Brandwave. "Octopus Energy vs Pulse Energy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/octopus-energy-vs-pulse-energy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/octopus-energy-vs-pulse-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.