--- title: "Octopus Energy vs Powershop: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Octopus Energy or Powershop? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/octopus-energy-vs-powershop" publisher: "Brandwave" --- # Octopus Energy vs Powershop: Which is more popular by branded search in New Zealand? Which is more popular in search, Octopus Energy or Powershop? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Octopus Energy and Powershop - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Octopus Energy Share of Search**: 2% - **Powershop Share of Search**: 9.3% ## Which is more popular in search, Octopus Energy or Powershop? - In August 2026, Powershop had more branded searches than Octopus Energy among electricity retailers in New Zealand. Powershop was estimated to have 40.1K branded searches compared to Octopus Energy’s 8.7K, and held a 9.3% Share of Search versus Octopus Energy’s 2%. - Powershop was ahead of Octopus Energy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 4.3K to 8.7K. - Across the 11 months ending August 2026, Powershop’s estimated Share of Search among electricity retailers in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 32.6K to 40.1K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%. - Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026. - In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand. ## Month by month | Month | Octopus Energy estimated searches | Octopus Energy Share of Search | Octopus Energy rank | Powershop estimated searches | Powershop Share of Search | Powershop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 1.2% | 11 | 32.6K | 9.1% | 4 | | Nov 2025 | 4K | 1.3% | 11 | 32.4K | 10.3% | 4 | | Dec 2025 | 3.3K | 1.2% | 11 | 26.4K | 9.6% | 4 | | Jan 2026 | 4K | 1.2% | 11 | 32.4K | 10% | 4 | | Feb 2026 | 4K | 1.2% | 11 | 33.5K | 10.3% | 4 | | Mar 2026 | 5K | 1.5% | 11 | 33.4K | 10.2% | 4 | | Apr 2026 | 5K | 1.4% | 11 | 40.8K | 11.5% | 4 | | May 2026 | 5.8K | 1.6% | 11 | 41K | 11% | 4 | | Jun 2026 | 7.5K | 1.8% | 11 | 40.9K | 9.9% | 4 | | Jul 2026 | 7.2K | 1.7% | 11 | 39.9K | 9.5% | 4 | | Aug 2026 | 8.7K | 2% | 9 | 40.1K | 9.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Octopus Energy’s and Powershop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Octopus Energy**: Measured on the search terms “Octopus Energy”, “Octopus Energy New Zealand”, “Octopus Energy NZ”, “Octopus Energy NZ rates” and “Octopus Energy NZ reviews”, summed into one figure. - **Powershop**: Measured on the search terms “Powershop”, “Powershop electricity”, “Powershop New Zealand”, “Powershop NZ”, “Powershop plans”, “Powershop price”, “Powershop pricing” and “Powershop reviews”, summed into one figure. - [Octopus Energy profile](/demand/nz/brands/octopus-energy) - [Powershop profile](/demand/nz/brands/powershop) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Octopus Energy or Powershop? In August 2026, Powershop had more branded searches than Octopus Energy among electricity retailers in New Zealand. Powershop was estimated to have 40.1K branded searches compared to Octopus Energy’s 8.7K, and held a 9.3% Share of Search versus Octopus Energy’s 2%. ## Cite this page Brandwave. "Octopus Energy vs Powershop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/octopus-energy-vs-powershop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/octopus-energy-vs-powershop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.