--- title: "Ocean & Earth vs Pyzel: Which is searched more in New Zealand?" description: "Is Ocean & Earth or Pyzel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ocean-and-earth-vs-pyzel" publisher: "Brandwave" --- # Ocean & Earth vs Pyzel: Which is searched more in New Zealand? Is Ocean & Earth or Pyzel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ocean & Earth and Pyzel - **Competitive set**: Surfboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ocean & Earth Share of Search**: 1.9% - **Pyzel Share of Search**: 30.2% ## Is Ocean & Earth or Pyzel more popular in search? - In September 2026, Pyzel had more branded searches than Ocean & Earth among surfboard brands in New Zealand. Pyzel had about 160 branded searches, while Ocean & Earth had 10. Pyzel made up 30.2% of all surfboard brand searches we track, and Ocean & Earth accounted for 1.9%. - Pyzel was ahead of Ocean & Earth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand moved from 3.7% to 1.9%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Pyzel’s share of searches among surfboard brands in New Zealand moved from 29.6% to 30.2%, and its estimated monthly branded searches held steady at 160. ## Top surfboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ocean & Earth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pyzel was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ocean & Earth and Pyzel were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JS Industries | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Firewire | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ocean & Earth | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Torq | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pyzel | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about surfboard brands - Asked ChatGPT "Which surfboard brand should I buy in New Zealand?": 1. Ocean & Earth, 2. Torq, 3. JS Industries - Asked ChatGPT "What are the best surfboard brands in New Zealand?": 1. Firewire, 2. JS Industries, 3. Torq - Asked ChatGPT "What's the best surfboard brand in New Zealand for a beginner surfer?": 1. Ocean & Earth, 2. Torq - Searched Google, AI Overview "surfboard brands": 1. Firewire, 2. Pyzel, 3. JS Industries - Searched Google, AI Overview "surfboard nz": 1. JS Industries, 2. Pyzel, 3. Torq Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand surfboard brands in September 2026? - In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%. - Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026. ## Month by month | Month | Ocean & Earth estimated searches | Ocean & Earth Share of Search | Ocean & Earth rank | Pyzel estimated searches | Pyzel Share of Search | Pyzel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 3.7% | 5 | 160 | 29.6% | 1 | | Nov 2025 | 20 | 2.7% | 5 | 180 | 24.7% | 2 | | Dec 2025 | 20 | 2.6% | 5 | 230 | 30.3% | 1 | | Jan 2026 | 20 | 2.1% | 5 | 260 | 27.7% | 2 | | Feb 2026 | 10 | 1.2% | 5 | 260 | 31% | 2 | | Mar 2026 | 10 | 1% | 5 | 280 | 28.6% | 2 | | Apr 2026 | 10 | 1% | 5 | 320 | 33% | 2 | | May 2026 | 10 | 1% | 5 | 350 | 35.7% | 2 | | Jun 2026 | 10 | 1.4% | 5 | 300 | 40.5% | 1 | | Jul 2026 | 10 | 1.7% | 5 | 220 | 37.3% | 1 | | Aug 2026 | 10 | 1.7% | 5 | 210 | 36.2% | 2 | | Sep 2026 | 10 | 1.9% | 5 | 160 | 30.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ocean & Earth’s and Pyzel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ocean & Earth**: Measured on the search term “ocean & earth”. - **Pyzel**: Measured on the search terms “pyzel” and “pyzel surfboards”, summed into one figure. - [Ocean & Earth profile](/demand/nz/brands/ocean-and-earth) - [Pyzel profile](/demand/nz/brands/pyzel) - [All surfboard brands in New Zealand](/demand/nz/categories/nz-surfboard-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ocean & Earth or Pyzel more popular in search? In September 2026, Pyzel had more branded searches than Ocean & Earth among surfboard brands in New Zealand. Pyzel had about 160 branded searches, while Ocean & Earth had 10. Pyzel made up 30.2% of all surfboard brand searches we track, and Ocean & Earth accounted for 1.9%. ## Cite this page Brandwave. "Ocean & Earth vs Pyzel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ocean-and-earth-vs-pyzel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ocean-and-earth-vs-pyzel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.