--- title: "Obsidian vs OneNote: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Obsidian or OneNote? Compare estimated monthly branded-search demand and Share of Search inside the Note-taking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/obsidian-vs-onenote" publisher: "Brandwave" --- # Obsidian vs OneNote: Which is more popular by branded search in New Zealand? Which is more popular in search, Obsidian or OneNote? Compare estimated monthly branded-search demand and Share of Search inside the Note-taking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Obsidian and OneNote - **Competitive set**: Note-taking apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Obsidian Share of Search**: 1.6% - **OneNote Share of Search**: 38.7% ## Which is more popular in search, Obsidian or OneNote? - In August 2026, OneNote had more branded searches than Obsidian among note-taking apps in New Zealand. OneNote was estimated to have 19.4K branded searches compared to Obsidian’s 810, and held a 38.7% Share of Search versus Obsidian’s 1.6%. - OneNote was ahead of Obsidian in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note-taking apps in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 690 to 810. - Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand moved from 39.9% to 38.7%, and its estimated monthly branded searches moved from 19.5K to 19.4K. ## How did search popularity change for New Zealand note-taking apps in August 2026? - In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%. - Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026. ## Month by month | Month | Obsidian estimated searches | Obsidian Share of Search | Obsidian rank | OneNote estimated searches | OneNote Share of Search | OneNote rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 690 | 1.4% | 6 | 19.5K | 39.9% | 2 | | Nov 2025 | 630 | 1.8% | 6 | 11K | 30.5% | 2 | | Dec 2025 | 540 | 2.1% | 6 | 5.2K | 20.2% | 3 | | Jan 2026 | 840 | 2.3% | 6 | 7.7K | 21% | 2 | | Feb 2026 | 840 | 1.3% | 6 | 29.6K | 45.5% | 1 | | Mar 2026 | 1K | 1.4% | 5 | 35.5K | 49% | 1 | | Apr 2026 | 790 | 1.7% | 5 | 16.2K | 35.6% | 2 | | May 2026 | 830 | 1.7% | 5 | 19.8K | 39.7% | 2 | | Jun 2026 | 1.1K | 2.3% | 5 | 16.6K | 36.1% | 2 | | Jul 2026 | 950 | 1.9% | 5 | 19.9K | 40% | 1 | | Aug 2026 | 810 | 1.6% | 5 | 19.4K | 38.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Obsidian’s and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Obsidian**: Measured on the search terms “obsidian app”, “obsidian md”, “obsidian note taking app”, “obsidian notes” and “obsidian template”, summed into one figure. - **OneNote**: Measured on the search terms “download ms onenote”, “microsoft onenote”, “onenote”, “onenote app”, “onenote com”, “onenote download”, “onenote near me”, “onenote notes”, “onenote nz”, “onenote online”, “onenote template”, “onenote website” and “onenote what is it”, summed into one figure. - [Obsidian profile](/demand/nz/brands/obsidian) - [OneNote profile](/demand/nz/brands/onenote) - [All note-taking apps in New Zealand](/demand/nz/categories/nz-note-taking-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Obsidian or OneNote? In August 2026, OneNote had more branded searches than Obsidian among note-taking apps in New Zealand. OneNote was estimated to have 19.4K branded searches compared to Obsidian’s 810, and held a 38.7% Share of Search versus Obsidian’s 1.6%. ## Cite this page Brandwave. "Obsidian vs OneNote: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/obsidian-vs-onenote This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/obsidian-vs-onenote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.