--- title: "OBS Studio vs vMix: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OBS Studio or vMix? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/obs-studio-vs-vmix" publisher: "Brandwave" --- # OBS Studio vs vMix: Which is more popular by branded search in New Zealand? Which is more popular in search, OBS Studio or vMix? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and vMix - **Competitive set**: Live streaming software - **Market**: New Zealand - **Month measured**: Aug 2026 - **OBS Studio Share of Search**: 77.7% - **vMix Share of Search**: 1.3% ## Which is more popular in search, OBS Studio or vMix? - In August 2026, OBS Studio had more branded searches than vMix among live streaming software in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to vMix’s 130, and held a 77.7% Share of Search versus vMix’s 1.3%. - OBS Studio was ahead of vMix in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand moved from 70.4% to 77.7%, and its estimated monthly branded searches moved from 7.5K to 7.6K. - Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 150 to 130. ## How did search popularity change for New Zealand live streaming software in August 2026? - In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%. - Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026. ## Month by month | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | vMix estimated searches | vMix Share of Search | vMix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 70.4% | 1 | 150 | 1.4% | 5 | | Nov 2025 | 6.8K | 71.8% | 1 | 190 | 2% | 5 | | Dec 2025 | 6.5K | 70.6% | 1 | 120 | 1.3% | 5 | | Jan 2026 | 8.3K | 73.2% | 1 | 110 | 0.97% | 5 | | Feb 2026 | 7.2K | 78% | 1 | 140 | 1.5% | 5 | | Mar 2026 | 8.6K | 78.4% | 1 | 150 | 1.4% | 5 | | Apr 2026 | 9.2K | 77.7% | 1 | 190 | 1.6% | 5 | | May 2026 | 9.6K | 79.4% | 1 | 160 | 1.3% | 5 | | Jun 2026 | 7.9K | 77.3% | 1 | 150 | 1.5% | 5 | | Jul 2026 | 7.8K | 76.5% | 1 | 110 | 1.1% | 5 | | Aug 2026 | 7.6K | 77.7% | 1 | 130 | 1.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OBS Studio’s and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio download”, “obs studio live stream”, “obs studio multistream”, “obs studio online”, “obs studio screenshot”, “obs studio streaming software”, “obsproject com” and “obsstudio”, summed into one figure. - **vMix**: Measured on the search terms “vmix”, “vmix com”, “vmix live stream” and “vmix streaming software”, summed into one figure. - [OBS Studio profile](/demand/nz/brands/obs-studio) - [vMix profile](/demand/nz/brands/vmix) - [All live streaming software in New Zealand](/demand/nz/categories/nz-live-streaming-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OBS Studio or vMix? In August 2026, OBS Studio had more branded searches than vMix among live streaming software in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to vMix’s 130, and held a 77.7% Share of Search versus vMix’s 1.3%. ## Cite this page Brandwave. "OBS Studio vs vMix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/obs-studio-vs-vmix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/obs-studio-vs-vmix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.