--- title: "OBS Studio vs Streamlabs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OBS Studio or Streamlabs? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/obs-studio-vs-streamlabs" publisher: "Brandwave" --- # OBS Studio vs Streamlabs: Which is more popular by branded search in New Zealand? Which is more popular in search, OBS Studio or Streamlabs? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and Streamlabs - **Competitive set**: Live streaming software - **Market**: New Zealand - **Month measured**: Aug 2026 - **OBS Studio Share of Search**: 77.7% - **Streamlabs Share of Search**: 11.3% ## Which is more popular in search, OBS Studio or Streamlabs? - In August 2026, OBS Studio had more branded searches than Streamlabs among live streaming software in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Streamlabs’ 1.1K, and held a 77.7% Share of Search versus Streamlabs’ 11.3%. - OBS Studio was ahead of Streamlabs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand moved from 70.4% to 77.7%, and its estimated monthly branded searches moved from 7.5K to 7.6K. - Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand moved from 16.7% to 11.3%, and its estimated monthly branded searches moved from 1.8K to 1.1K. ## How did search popularity change for New Zealand live streaming software in August 2026? - In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%. - Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026. ## Month by month | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | Streamlabs estimated searches | Streamlabs Share of Search | Streamlabs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 70.4% | 1 | 1.8K | 16.7% | 2 | | Nov 2025 | 6.8K | 71.8% | 1 | 1.4K | 15.2% | 2 | | Dec 2025 | 6.5K | 70.6% | 1 | 1.4K | 15.7% | 2 | | Jan 2026 | 8.3K | 73.2% | 1 | 1.8K | 15.5% | 2 | | Feb 2026 | 7.2K | 78% | 1 | 1.1K | 12.1% | 2 | | Mar 2026 | 8.6K | 78.4% | 1 | 1.1K | 10.3% | 2 | | Apr 2026 | 9.2K | 77.7% | 1 | 1.1K | 9.6% | 2 | | May 2026 | 9.6K | 79.4% | 1 | 1.1K | 9.3% | 2 | | Jun 2026 | 7.9K | 77.3% | 1 | 1.1K | 10.8% | 2 | | Jul 2026 | 7.8K | 76.5% | 1 | 1.1K | 11.2% | 2 | | Aug 2026 | 7.6K | 77.7% | 1 | 1.1K | 11.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OBS Studio’s and Streamlabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio download”, “obs studio live stream”, “obs studio multistream”, “obs studio online”, “obs studio screenshot”, “obs studio streaming software”, “obsproject com” and “obsstudio”, summed into one figure. - **Streamlabs**: Measured on the search terms “streamlabs”, “streamlabs com”, “streamlabs download”, “streamlabs live stream”, “streamlabs multistream”, “streamlabs ob”, “streamlabs online” and “streamlabs streaming software”, summed into one figure. - [OBS Studio profile](/demand/nz/brands/obs-studio) - [Streamlabs profile](/demand/nz/brands/streamlabs) - [All live streaming software in New Zealand](/demand/nz/categories/nz-live-streaming-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OBS Studio or Streamlabs? In August 2026, OBS Studio had more branded searches than Streamlabs among live streaming software in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Streamlabs’ 1.1K, and held a 77.7% Share of Search versus Streamlabs’ 11.3%. ## Cite this page Brandwave. "OBS Studio vs Streamlabs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/obs-studio-vs-streamlabs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/obs-studio-vs-streamlabs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.