--- title: "OBS Studio vs Snagit: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OBS Studio or Snagit? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/obs-studio-vs-snagit" publisher: "Brandwave" --- # OBS Studio vs Snagit: Which is more popular by branded search in New Zealand? Which is more popular in search, OBS Studio or Snagit? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and Snagit - **Competitive set**: Screen recording tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **OBS Studio Share of Search**: 60.3% - **Snagit Share of Search**: 3.9% ## Which is more popular in search, OBS Studio or Snagit? - In August 2026, OBS Studio had more branded searches than Snagit among screen recording tools in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Snagit’s 490, and held a 60.3% Share of Search versus Snagit’s 3.9%. - OBS Studio was ahead of Snagit in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand moved from 59.6% to 60.3%, and its estimated monthly branded searches moved from 7.5K to 7.6K. - Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand moved from 4.1% to 3.9%, and its estimated monthly branded searches moved from 510 to 490. ## How did search popularity change for New Zealand screen recording tools in August 2026? - In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%. - Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026. ## Month by month | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | Snagit estimated searches | Snagit Share of Search | Snagit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 59.6% | 1 | 510 | 4.1% | 3 | | Nov 2025 | 6.8K | 57.9% | 1 | 500 | 4.3% | 3 | | Dec 2025 | 6.5K | 65% | 1 | 380 | 3.8% | 3 | | Jan 2026 | 8.3K | 64.6% | 1 | 580 | 4.5% | 3 | | Feb 2026 | 7.2K | 54.6% | 1 | 530 | 4% | 3 | | Mar 2026 | 8.6K | 55.4% | 1 | 710 | 4.6% | 3 | | Apr 2026 | 9.2K | 62.3% | 1 | 590 | 4% | 3 | | May 2026 | 9.6K | 61.5% | 1 | 760 | 4.9% | 3 | | Jun 2026 | 7.9K | 58.9% | 1 | 620 | 4.6% | 3 | | Jul 2026 | 7.8K | 63.3% | 1 | 510 | 4.1% | 3 | | Aug 2026 | 7.6K | 60.3% | 1 | 490 | 3.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OBS Studio’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio download”, “obs studio live stream”, “obs studio multistream”, “obs studio online”, “obs studio screenshot”, “obs studio streaming software”, “obsproject com” and “obsstudio”, summed into one figure. - **Snagit**: Measured on the search terms “screenshot tool snagit”, “scrolling screenshot snagit”, “snagit”, “snagit download”, “snagit online”, “snagit screen recorder”, “snagit screenshot”, “snagit snipping tool”, “snagit software” and “techsmith com”, summed into one figure. - [OBS Studio profile](/demand/nz/brands/obs-studio) - [Snagit profile](/demand/nz/brands/snagit) - [All screen recording tools in New Zealand](/demand/nz/categories/nz-screen-recording-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OBS Studio or Snagit? In August 2026, OBS Studio had more branded searches than Snagit among screen recording tools in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Snagit’s 490, and held a 60.3% Share of Search versus Snagit’s 3.9%. ## Cite this page Brandwave. "OBS Studio vs Snagit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/obs-studio-vs-snagit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/obs-studio-vs-snagit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.