--- title: "OBS Studio vs ShareX: Which is more popular in New Zealand?" description: "Is OBS Studio or ShareX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/obs-studio-vs-sharex" publisher: "Brandwave" --- # OBS Studio vs ShareX: Which is more popular in New Zealand? Is OBS Studio or ShareX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and ShareX - **Competitive set**: Screen recording software - **Market**: New Zealand - **Month measured**: Oct 2026 - **OBS Studio Share of Search**: 86.9% - **ShareX Share of Search**: 3.4% ## Is OBS Studio or ShareX more popular in search? - In October 2026, OBS Studio had more branded searches than ShareX among screen recording software in New Zealand. OBS Studio had about 8,250 branded searches, while ShareX had 320. OBS Studio made up 86.9% of all screen recording software searches we track, and ShareX accounted for 3.4%. - OBS Studio was ahead of ShareX in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand moved from 84.6% to 86.9%, and its estimated monthly branded searches moved from 9.3K to 8.3K. - Across the 12 months ending October 2026, ShareX’s share of searches among screen recording software in New Zealand moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 390 to 320. ## Top screen recording software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. ShareX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OBS Studio was listed before ShareX in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OBS Studio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Camtasia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ShareX | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | ScreenPal | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Snagit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about screen recording software - Asked ChatGPT "Which screen recording software should I use in New Zealand?": 1. OBS Studio, 2. Loom, 3. Camtasia, 4. ShareX, 5. Snagit - Asked ChatGPT "What are the best screen recording software tools in New Zealand?": 1. OBS Studio, 2. Loom, 3. Camtasia, 4. ScreenPal, 5. Snagit - Asked ChatGPT "What's the best screen recording software in New Zealand for a team tutorial?": 1. Loom, 2. Camtasia, 3. OBS Studio, 4. ScreenPal - Searched Google, AI Overview "screen capture software": 1. OBS Studio, 2. ShareX, 3. Camtasia - Searched Google, AI Overview "best screen recording software": 1. OBS Studio, 2. ShareX, 3. Loom, 4. Camtasia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand screen recording software in October 2026? - In October 2026, OBS Studio gained share of searches among screen recording software in New Zealand, from 85.1% to 86.9%. - In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand. ## How has branded search for OBS Studio and ShareX changed in New Zealand over the last 12 months? | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | ShareX estimated searches | ShareX Share of Search | ShareX rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.3K | 84.6% | 1 | 390 | 3.5% | 3 | | Dec 2025 | 8.6K | 86.3% | 1 | 320 | 3.2% | 3 | | Jan 2026 | 10.3K | 83.1% | 1 | 390 | 3.1% | 5 | | Feb 2026 | 9.1K | 80.9% | 1 | 390 | 3.5% | 5 | | Mar 2026 | 10.6K | 75.3% | 1 | 480 | 3.4% | 5 | | Apr 2026 | 11.6K | 79.7% | 1 | 480 | 3.3% | 5 | | May 2026 | 11.4K | 77.2% | 1 | 480 | 3.3% | 5 | | Jun 2026 | 9.8K | 79.5% | 1 | 390 | 3.1% | 5 | | Jul 2026 | 9.7K | 82% | 1 | 390 | 3.3% | 5 | | Aug 2026 | 9.6K | 85.1% | 1 | 390 | 3.5% | 3 | | Sep 2026 | 8.8K | 85.1% | 1 | 390 | 3.8% | 4 | | Oct 2026 | 8.3K | 86.9% | 1 | 320 | 3.4% | 3 | ## How are OBS Studio’s and ShareX’s branded searches counted? Brandwave collects information about searches that people make online using OBS Studio’s and ShareX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio screenshot” and “obsstudio”, summed into one figure. - **ShareX**: Measured on the search term “sharex”. - [OBS Studio profile](/demand/nz/brands/obs-studio) - [ShareX profile](/demand/nz/brands/sharex) - [All screen recording software in New Zealand](/demand/nz/categories/nz-screen-recording-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OBS Studio or ShareX more popular in search? In October 2026, OBS Studio had more branded searches than ShareX among screen recording software in New Zealand. OBS Studio had about 8,250 branded searches, while ShareX had 320. OBS Studio made up 86.9% of all screen recording software searches we track, and ShareX accounted for 3.4%. ## Cite this page Brandwave. "OBS Studio vs ShareX: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/obs-studio-vs-sharex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/obs-studio-vs-sharex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.