--- title: "Oatly vs Vitasoy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Oatly or Vitasoy? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oatly-vs-vitasoy" publisher: "Brandwave" --- # Oatly vs Vitasoy: Which is more popular by branded search in New Zealand? Which is more popular in search, Oatly or Vitasoy? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oatly and Vitasoy - **Competitive set**: Plant milk brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Oatly Share of Search**: 25.7% - **Vitasoy Share of Search**: 22.1% ## Which is more popular in search, Oatly or Vitasoy? - In August 2026, Oatly had more branded searches than Vitasoy among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to Vitasoy’s 1.7K, and held a 25.7% Share of Search versus Vitasoy’s 22.1%. - The lead changed hands 3 times in the 11 months ending August 2026: Oatly took it in February 2026, Vitasoy took it in March 2026, Oatly took it in May 2026. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand moved from 16.5% to 25.7%, and its estimated monthly branded searches moved from 850 to 1.9K. - Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand moved from 20.4% to 22.1%, and its estimated monthly branded searches moved from 1.1K to 1.7K. ## How did search popularity change for New Zealand plant milk brands in August 2026? - In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%. - In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%. - Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026. ## Month by month | Month | Oatly estimated searches | Oatly Share of Search | Oatly rank | Vitasoy estimated searches | Vitasoy Share of Search | Vitasoy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 16.5% | 4 | 1.1K | 20.4% | 3 | | Nov 2025 | 780 | 14.7% | 4 | 960 | 18% | 3 | | Dec 2025 | 610 | 13.8% | 4 | 870 | 19.7% | 3 | | Jan 2026 | 800 | 13.5% | 4 | 1.3K | 22.4% | 3 | | Feb 2026 | 1.3K | 24.1% | 2 | 1.1K | 19.2% | 4 | | Mar 2026 | 1.3K | 20.1% | 4 | 1.3K | 21.1% | 3 | | Apr 2026 | 1.1K | 17.8% | 4 | 1.4K | 21.6% | 2 | | May 2026 | 2K | 27.8% | 1 | 1.5K | 20.7% | 3 | | Jun 2026 | 2.2K | 30.1% | 1 | 1.5K | 21.4% | 3 | | Jul 2026 | 1.9K | 25.4% | 1 | 1.8K | 23.1% | 2 | | Aug 2026 | 1.9K | 25.7% | 1 | 1.7K | 22.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Oatly’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oatly**: Measured on the search terms “oatly”, “oatly almond milk”, “oatly barista edition oat milk”, “oatly barista oat milk”, “oatly com”, “oatly milk”, “oatly near me”, “oatly new zealand”, “oatly nz”, “oatly oat milk”, “oatly plant milk” and “oatly soy milk”, summed into one figure. - **Vitasoy**: Measured on the search terms “calci plus vitasoy”, “vitasoy”, “vitasoy almond milk”, “vitasoy com au”, “vitasoy milk”, “vitasoy near me”, “vitasoy new zealand”, “vitasoy nz”, “vitasoy oat milk”, “vitasoy plant milk”, “vitasoy protein plus” and “vitasoy soy milk”, summed into one figure. - [Oatly profile](/demand/nz/brands/oatly) - [Vitasoy profile](/demand/nz/brands/vitasoy) - [All plant milk brands in New Zealand](/demand/nz/categories/nz-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Oatly or Vitasoy? In August 2026, Oatly had more branded searches than Vitasoy among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to Vitasoy’s 1.7K, and held a 25.7% Share of Search versus Vitasoy’s 22.1%. ## Cite this page Brandwave. "Oatly vs Vitasoy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oatly-vs-vitasoy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oatly-vs-vitasoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.