--- title: "Oatly vs So Good: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Oatly or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oatly-vs-so-good" publisher: "Brandwave" --- # Oatly vs So Good: Which is more popular by branded search in New Zealand? Which is more popular in search, Oatly or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oatly and So Good - **Competitive set**: Plant milk brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Oatly Share of Search**: 25.7% - **So Good Share of Search**: 21.8% ## Which is more popular in search, Oatly or So Good? - In August 2026, Oatly had more branded searches than So Good among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to So Good’s 1.6K, and held a 25.7% Share of Search versus So Good’s 21.8%. - The lead changed hands 3 times in the 11 months ending August 2026: Oatly took it in February 2026, So Good took it in March 2026, Oatly took it in May 2026. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand moved from 16.5% to 25.7%, and its estimated monthly branded searches moved from 850 to 1.9K. - Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand moved from 21% to 21.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K. ## How did search popularity change for New Zealand plant milk brands in August 2026? - In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%. - Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026. ## Month by month | Month | Oatly estimated searches | Oatly Share of Search | Oatly rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 16.5% | 4 | 1.1K | 21% | 2 | | Nov 2025 | 780 | 14.7% | 4 | 1K | 19.5% | 2 | | Dec 2025 | 610 | 13.8% | 4 | 940 | 21.3% | 2 | | Jan 2026 | 800 | 13.5% | 4 | 1.4K | 24.5% | 2 | | Feb 2026 | 1.3K | 24.1% | 2 | 1.2K | 21.6% | 3 | | Mar 2026 | 1.3K | 20.1% | 4 | 1.4K | 22.5% | 2 | | Apr 2026 | 1.1K | 17.8% | 4 | 1.3K | 21.2% | 3 | | May 2026 | 2K | 27.8% | 1 | 1.4K | 18.8% | 4 | | Jun 2026 | 2.2K | 30.1% | 1 | 1.5K | 21.4% | 2 | | Jul 2026 | 1.9K | 25.4% | 1 | 1.6K | 20.8% | 4 | | Aug 2026 | 1.9K | 25.7% | 1 | 1.6K | 21.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Oatly’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oatly**: Measured on the search terms “oatly”, “oatly almond milk”, “oatly barista edition oat milk”, “oatly barista oat milk”, “oatly com”, “oatly milk”, “oatly near me”, “oatly new zealand”, “oatly nz”, “oatly oat milk”, “oatly plant milk” and “oatly soy milk”, summed into one figure. - **So Good**: Measured on the search terms “oat milk so good”, “so good almond milk”, “so good barista almond milk”, “so good barista oat milk”, “so good coconut almond milk”, “so good high protein almond milk”, “so good milk”, “so good oat milk”, “so good soy milk” and “so good unsweetened almond milk”, summed into one figure. - [Oatly profile](/demand/nz/brands/oatly) - [So Good profile](/demand/nz/brands/so-good) - [All plant milk brands in New Zealand](/demand/nz/categories/nz-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Oatly or So Good? In August 2026, Oatly had more branded searches than So Good among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to So Good’s 1.6K, and held a 25.7% Share of Search versus So Good’s 21.8%. ## Cite this page Brandwave. "Oatly vs So Good: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oatly-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oatly-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.