--- title: "Oates vs Sabco: Which is searched more in New Zealand?" description: "Is Oates or Sabco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oates-vs-sabco" publisher: "Brandwave" --- # Oates vs Sabco: Which is searched more in New Zealand? Is Oates or Sabco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oates and Sabco - **Competitive set**: Cleaning tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Oates Share of Search**: 2.3% - **Sabco Share of Search**: 14.9% ## Is Oates or Sabco more popular in search? - In September 2026, Sabco had more branded searches than Oates among cleaning tool brands in New Zealand. Sabco had about 760 branded searches, while Oates had 120. Sabco made up 14.9% of all cleaning tool brand searches we track, and Oates accounted for 2.3%. - Sabco was ahead of Oates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 100 to 120. - Across the 12 months ending September 2026, Sabco’s share of searches among cleaning tool brands in New Zealand moved from 15.1% to 14.9%, and its estimated monthly branded searches held steady at 760. ## Top cleaning tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sabco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oates was listed before Sabco in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oates | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Karcher | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Vileda | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Sabco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleaning tool brands - Asked ChatGPT "Which cleaning tool brand should I buy in New Zealand?": 1. Karcher - Asked ChatGPT "What are the best cleaning tool brands in New Zealand?": 1. Karcher, 2. Oates - Asked ChatGPT "What's the best cleaning tool brand in New Zealand for everyday cleaning?": 1. Vileda, 2. Oates, 3. Sabco - Searched Google, AI Overview "cleaning tools for home": named none of the brands we track - Searched Google, AI Overview "household cleaning brands": named none of the brands we track Not named in any answer: Brabantia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cleaning tool brands in September 2026? - In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%. - In September 2026, Sabco lost share of searches among cleaning tool brands in New Zealand, from 15.7% to 14.9%. ## Month by month | Month | Oates estimated searches | Oates Share of Search | Oates rank | Sabco estimated searches | Sabco Share of Search | Sabco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 2% | 5 | 760 | 15.1% | 3 | | Nov 2025 | 100 | 1.7% | 5 | 760 | 13% | 3 | | Dec 2025 | 60 | 1% | 5 | 650 | 11.2% | 3 | | Jan 2026 | 60 | 1.2% | 5 | 800 | 15.7% | 3 | | Feb 2026 | 100 | 2.4% | 5 | 620 | 14.8% | 3 | | Mar 2026 | 80 | 1.8% | 5 | 620 | 14.2% | 3 | | Apr 2026 | 60 | 1.2% | 5 | 760 | 15% | 3 | | May 2026 | 80 | 1.6% | 5 | 650 | 13.3% | 3 | | Jun 2026 | 150 | 3% | 5 | 760 | 15.3% | 3 | | Jul 2026 | 90 | 1.6% | 5 | 760 | 13.1% | 3 | | Aug 2026 | 80 | 1.6% | 5 | 800 | 15.7% | 3 | | Sep 2026 | 120 | 2.3% | 5 | 760 | 14.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Oates’ and Sabco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oates**: Measured on the search terms “oates” and “oates cleaning”, summed into one figure. - **Sabco**: Measured on the search terms “sabco” and “sabco mop”, summed into one figure. - [Oates profile](/demand/nz/brands/oates) - [Sabco profile](/demand/nz/brands/sabco) - [All cleaning tool brands in New Zealand](/demand/nz/categories/nz-cleaning-tool-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oates or Sabco more popular in search? In September 2026, Sabco had more branded searches than Oates among cleaning tool brands in New Zealand. Sabco had about 760 branded searches, while Oates had 120. Sabco made up 14.9% of all cleaning tool brand searches we track, and Oates accounted for 2.3%. ## Cite this page Brandwave. "Oates vs Sabco: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oates-vs-sabco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oates-vs-sabco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.