--- title: "Oak & Ivy vs Raupō: Which is more popular in New Zealand?" description: "Is Oak & Ivy or Raupō more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oak-and-ivy-blenheim-vs-raupo" publisher: "Brandwave" --- # Oak & Ivy vs Raupō: Which is more popular in New Zealand? Is Oak & Ivy or Raupō more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oak & Ivy and Raupō - **Competitive set**: Blenheim and Marlborough restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Oak & Ivy Share of Search**: 12.8% - **Raupō Share of Search**: 20.1% ## Is Oak & Ivy or Raupō more popular in search? - In October 2026, Raupō had more branded searches than Oak & Ivy among Blenheim and Marlborough restaurants in New Zealand. Raupō had about 690 branded searches, while Oak & Ivy had 440. Raupō made up 20.1% of all Blenheim and Marlborough restaurant searches we track, and Oak & Ivy accounted for 12.8%. - The lead changed hands once in the 12 months ending October 2026: Raupō took it in March 2026. - Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 25.9% to 12.8%, and its estimated monthly branded searches moved from 1.4K to 440. - Across the 12 months ending October 2026, Raupō’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 9.5% to 20.1%, and its estimated monthly branded searches moved from 530 to 690. ## Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Oak & Ivy was mentioned in two out of three: in two of the three ChatGPT answers. Raupō did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Arbour | 1st | 3 of 3 | 3 of 3 | | Gramado's | 2nd | 3 of 3 | 3 of 3 | | Harvest Restaurant | 3rd | 3 of 3 | 3 of 3 | | Oak & Ivy | 4th | 2 of 3 | 2 of 3 | | Number 11 at Wairau River | 5th | 2 of 3 | 2 of 3 | | Raupō | Not ranked | 0 of 3 | 0 of 3 | | Scotch Wine Bar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim and Marlborough restaurants - Asked ChatGPT "Which and Marlborough restaurant should I go to in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What are the best and Marlborough restaurants in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?": 1. Arbour, 2. Harvest Restaurant, 3. Gramado's Not named in any answer: Raupō and Scotch Wine Bar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026? - In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches. - In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%. - In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%. ## How has branded search for Oak & Ivy and Raupō changed in New Zealand over the last 12 months? | Month | Oak & Ivy estimated searches | Oak & Ivy Share of Search | Oak & Ivy rank | Raupō estimated searches | Raupō Share of Search | Raupō rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.4K | 25.9% | 2 | 530 | 9.5% | 4 | | Dec 2025 | 1.4K | 19.7% | 2 | 1K | 14.6% | 4 | | Jan 2026 | 970 | 13.2% | 3 | 870 | 11.8% | 4 | | Feb 2026 | 1K | 14.1% | 3 | 850 | 11.7% | 4 | | Mar 2026 | 680 | 12% | 4 | 800 | 14.2% | 3 | | Apr 2026 | 460 | 10.1% | 5 | 860 | 18.9% | 3 | | May 2026 | 480 | 11.5% | 5 | 800 | 19.1% | 3 | | Jun 2026 | 390 | 11.1% | 5 | 690 | 19.7% | 3 | | Jul 2026 | 360 | 13% | 4 | 470 | 17% | 2 | | Aug 2026 | 440 | 13.8% | 4 | 690 | 21.6% | 3 | | Sep 2026 | 440 | 14.2% | 4 | 730 | 23.6% | 1 | | Oct 2026 | 440 | 12.8% | 4 | 690 | 20.1% | 2 | ## How are Oak & Ivy’s and Raupō’s branded searches counted? Brandwave collects information about searches that people make online using Oak & Ivy’s and Raupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oak & Ivy**: Measured on the search terms “oak & ivy blenheim” and “oak and ivy blenheim”, summed into one figure. - **Raupō**: Measured on the search terms “raupo blenheim” and “raupo cafe blenheim”, summed into one figure. - [Oak & Ivy profile](/demand/nz/brands/oak-and-ivy-blenheim) - [Raupō profile](/demand/nz/brands/raupo) - [All Blenheim and Marlborough restaurants in New Zealand](/demand/nz/locations/blenheim/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oak & Ivy or Raupō more popular in search? In October 2026, Raupō had more branded searches than Oak & Ivy among Blenheim and Marlborough restaurants in New Zealand. Raupō had about 690 branded searches, while Oak & Ivy had 440. Raupō made up 20.1% of all Blenheim and Marlborough restaurant searches we track, and Oak & Ivy accounted for 12.8%. ## Cite this page Brandwave. "Oak & Ivy vs Raupō: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/oak-and-ivy-blenheim-vs-raupo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oak-and-ivy-blenheim-vs-raupo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.