---
title: "O'Sullivans vs Waikato Marketing: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, O'Sullivans or Waikato Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/o-sullivans-vs-waikato-marketing"
publisher: "Brandwave"
---

# O'Sullivans vs Waikato Marketing: Which is more popular by branded search in New Zealand?

Which is more popular in search, O'Sullivans or Waikato Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: O'Sullivans and Waikato Marketing
- **Competitive set**: Cambridge digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **O'Sullivans Share of Search**: 2.7%
- **Waikato Marketing Share of Search**: 13.5%

## Which is more popular in search, O'Sullivans or Waikato Marketing?

- In August 2026, Waikato Marketing had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. Waikato Marketing was estimated to have 50 branded searches compared to O'Sullivans’ 10, and held a 13.5% Share of Search versus O'Sullivans’ 2.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: O'Sullivans took it in June 2026, Waikato Marketing took it in August 2026.
- Across the 11 months ending August 2026, O'Sullivans’ estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 0% to 2.7%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, Waikato Marketing’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 4% to 13.5%, and its estimated monthly branded searches moved from 10 to 50.

## How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?

- In August 2026, Waikato Marketing overtook DNP Marketing to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%.

## Month by month

| Month | O'Sullivans estimated searches | O'Sullivans Share of Search | O'Sullivans rank | Waikato Marketing estimated searches | Waikato Marketing Share of Search | Waikato Marketing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 0 | 0% | 7 | 10 | 4% | 6 |
| Nov 2025 | 0 | 0% | 7 | 10 | 5.3% | 6 |
| Dec 2025 | 0 | 0% | 6 | 0 | 0% | 7 |
| Jan 2026 | 0 | 0% | 7 | 10 | 3.1% | 6 |
| Feb 2026 | 0 | 0% | 7 | 10 | 4.5% | 6 |
| Mar 2026 | 10 | 3.8% | 6 | 10 | 3.8% | 7 |
| Apr 2026 | 10 | 3% | 6 | 10 | 3% | 7 |
| May 2026 | 10 | 2% | 6 | 10 | 2% | 7 |
| Jun 2026 | 10 | 1.9% | 6 | 0 | 0% | 7 |
| Jul 2026 | 10 | 2.6% | 6 | 10 | 2.6% | 7 |
| Aug 2026 | 10 | 2.7% | 7 | 50 | 13.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using O'Sullivans’ and Waikato Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **O'Sullivans**: Measured on the search term “osullivans marketing”.
- **Waikato Marketing**: Measured on the search term “waikato marketing”.

- [O'Sullivans profile](/demand/nz/brands/o-sullivans)
- [Waikato Marketing profile](/demand/nz/brands/waikato-marketing)
- [All cambridge digital marketing agencies in New Zealand](/demand/nz/categories/nz-cambridge-digital-marketing-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, O'Sullivans or Waikato Marketing?

In August 2026, Waikato Marketing had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. Waikato Marketing was estimated to have 50 branded searches compared to O'Sullivans’ 10, and held a 13.5% Share of Search versus O'Sullivans’ 2.7%.

## Cite this page

Brandwave. "O'Sullivans vs Waikato Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/o-sullivans-vs-waikato-marketing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/o-sullivans-vs-waikato-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.