--- title: "O'Sullivans vs SK Digital: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, O'Sullivans or SK Digital? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/o-sullivans-vs-sk-digital" publisher: "Brandwave" --- # O'Sullivans vs SK Digital: Which is more popular by branded search in New Zealand? Which is more popular in search, O'Sullivans or SK Digital? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: O'Sullivans and SK Digital - **Competitive set**: Cambridge digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **O'Sullivans Share of Search**: 2.7% - **SK Digital Share of Search**: 18.9% ## Which is more popular in search, O'Sullivans or SK Digital? - In August 2026, SK Digital had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. SK Digital was estimated to have 70 branded searches compared to O'Sullivans’ 10, and held an 18.9% Share of Search versus O'Sullivans’ 2.7%. - SK Digital was ahead of O'Sullivans in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, O'Sullivans’ estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 0% to 2.7%, and its estimated monthly branded searches moved from 0 to 10. - Across the 11 months ending August 2026, SK Digital’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 18.9%, and its estimated monthly branded searches moved from 50 to 70. ## How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026? - In August 2026, Waikato Marketing overtook O'Sullivans to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%. - In August 2026, SK Digital gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 12.8% to 18.9%. ## Month by month | Month | O'Sullivans estimated searches | O'Sullivans Share of Search | O'Sullivans rank | SK Digital estimated searches | SK Digital Share of Search | SK Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 7 | 50 | 20% | 3 | | Nov 2025 | 0 | 0% | 7 | 40 | 21.1% | 3 | | Dec 2025 | 0 | 0% | 6 | 30 | 17.6% | 3 | | Jan 2026 | 0 | 0% | 7 | 50 | 15.6% | 3 | | Feb 2026 | 0 | 0% | 7 | 40 | 18.2% | 3 | | Mar 2026 | 10 | 3.8% | 6 | 40 | 15.4% | 3 | | Apr 2026 | 10 | 3% | 6 | 40 | 12.1% | 3 | | May 2026 | 10 | 2% | 6 | 50 | 10.2% | 3 | | Jun 2026 | 10 | 1.9% | 6 | 70 | 13.5% | 3 | | Jul 2026 | 10 | 2.6% | 6 | 50 | 12.8% | 3 | | Aug 2026 | 10 | 2.7% | 7 | 70 | 18.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using O'Sullivans’ and SK Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **O'Sullivans**: Measured on the search term “osullivans marketing”. - **SK Digital**: Measured on the search terms “sk digital” and “skdigital”, summed into one figure. - [O'Sullivans profile](/demand/nz/brands/o-sullivans) - [SK Digital profile](/demand/nz/brands/sk-digital) - [All cambridge digital marketing agencies in New Zealand](/demand/nz/categories/nz-cambridge-digital-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, O'Sullivans or SK Digital? In August 2026, SK Digital had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. SK Digital was estimated to have 70 branded searches compared to O'Sullivans’ 10, and held an 18.9% Share of Search versus O'Sullivans’ 2.7%. ## Cite this page Brandwave. "O'Sullivans vs SK Digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/o-sullivans-vs-sk-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/o-sullivans-vs-sk-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.