---
title: "NZMA vs Yoobee Colleges: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, NZMA or Yoobee Colleges? Compare estimated monthly branded-search demand and Share of Search inside the Private training establishments set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nzma-vs-yoobee-colleges"
publisher: "Brandwave"
---

# NZMA vs Yoobee Colleges: Which is more popular by branded search in New Zealand?

Which is more popular in search, NZMA or Yoobee Colleges? Compare estimated monthly branded-search demand and Share of Search inside the Private training establishments set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NZMA and Yoobee Colleges
- **Competitive set**: Private training establishments
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **NZMA Share of Search**: 49.5%
- **Yoobee Colleges Share of Search**: 32.1%

## Which is more popular in search, NZMA or Yoobee Colleges?

- In August 2026, NZMA had more branded searches than Yoobee Colleges among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to Yoobee Colleges’ 4K, and held a 49.5% Share of Search versus Yoobee Colleges’ 32.1%.
- NZMA was ahead of Yoobee Colleges in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand moved from 52.7% to 49.5%, and its estimated monthly branded searches moved from 6.1K to 6.2K.
- Across the 11 months ending August 2026, Yoobee Colleges’ estimated Share of Search among private training establishments in New Zealand moved from 31.8% to 32.1%, and its estimated monthly branded searches moved from 3.7K to 4K.

## How did search popularity change for New Zealand private training establishments in August 2026?

- In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.

## Month by month

| Month | NZMA estimated searches | NZMA Share of Search | NZMA rank | Yoobee Colleges estimated searches | Yoobee Colleges Share of Search | Yoobee Colleges rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1K | 52.7% | 1 | 3.7K | 31.8% | 2 |
| Nov 2025 | 5.1K | 52.4% | 1 | 2.9K | 30.1% | 2 |
| Dec 2025 | 4.1K | 53.3% | 1 | 2.2K | 28.4% | 2 |
| Jan 2026 | 6.2K | 55.2% | 1 | 3.2K | 28.6% | 2 |
| Feb 2026 | 6.3K | 51.3% | 1 | 3.7K | 30.2% | 2 |
| Mar 2026 | 6.3K | 49.9% | 1 | 4K | 31.9% | 2 |
| Apr 2026 | 5.2K | 52.9% | 1 | 2.9K | 29.6% | 2 |
| May 2026 | 6.2K | 52.5% | 1 | 3.7K | 31.8% | 2 |
| Jun 2026 | 6.3K | 52.9% | 1 | 3.7K | 31.6% | 2 |
| Jul 2026 | 6.2K | 50.2% | 1 | 4K | 32.6% | 2 |
| Aug 2026 | 6.2K | 49.5% | 1 | 4K | 32.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NZMA’s and Yoobee Colleges’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NZMA**: Measured on the search terms “nzma”, “nzma ac nz”, “nzma campus”, “nzma courses”, “nzma free courses”, “nzma near me”, “nzma new zealand”, “nzma nz” and “nzma online”, summed into one figure.
- **Yoobee Colleges**: Measured on the search terms “yoobee”, “yoobee ac nz”, “yoobee colleges”, “yoobee colleges near me”, “yoobee colleges new zealand” and “yoobeecolleges”, summed into one figure.

- [NZMA profile](/demand/nz/brands/nzma)
- [Yoobee Colleges profile](/demand/nz/brands/yoobee-colleges)
- [All private training establishments in New Zealand](/demand/nz/categories/nz-private-training-establishments): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NZMA or Yoobee Colleges?

In August 2026, NZMA had more branded searches than Yoobee Colleges among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to Yoobee Colleges’ 4K, and held a 49.5% Share of Search versus Yoobee Colleges’ 32.1%.

## Cite this page

Brandwave. "NZMA vs Yoobee Colleges: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nzma-vs-yoobee-colleges

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nzma-vs-yoobee-colleges. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.