--- title: "NZMA vs The Learning Connexion: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZMA or The Learning Connexion? Compare estimated monthly branded-search demand and Share of Search inside the Private training establishments set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nzma-vs-the-learning-connexion" publisher: "Brandwave" --- # NZMA vs The Learning Connexion: Which is more popular by branded search in New Zealand? Which is more popular in search, NZMA or The Learning Connexion? Compare estimated monthly branded-search demand and Share of Search inside the Private training establishments set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZMA and The Learning Connexion - **Competitive set**: Private training establishments - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZMA Share of Search**: 49.5% - **The Learning Connexion Share of Search**: 10.4% ## Which is more popular in search, NZMA or The Learning Connexion? - In August 2026, NZMA had more branded searches than The Learning Connexion among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to The Learning Connexion’s 1.3K, and held a 49.5% Share of Search versus The Learning Connexion’s 10.4%. - NZMA was ahead of The Learning Connexion in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand moved from 52.7% to 49.5%, and its estimated monthly branded searches moved from 6.1K to 6.2K. - Across the 11 months ending August 2026, The Learning Connexion’s estimated Share of Search among private training establishments in New Zealand moved from 8.7% to 10.4%, and its estimated monthly branded searches moved from 1K to 1.3K. ## How did search popularity change for New Zealand private training establishments in August 2026? - In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%. - Estimated monthly branded searches for The Learning Connexion in New Zealand rose 29.7% over 11 measured months, from 1K to 1.3K in August 2026. ## Month by month | Month | NZMA estimated searches | NZMA Share of Search | NZMA rank | The Learning Connexion estimated searches | The Learning Connexion Share of Search | The Learning Connexion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1K | 52.7% | 1 | 1K | 8.7% | 3 | | Nov 2025 | 5.1K | 52.4% | 1 | 1K | 10.4% | 3 | | Dec 2025 | 4.1K | 53.3% | 1 | 890 | 11.5% | 3 | | Jan 2026 | 6.2K | 55.2% | 1 | 1K | 9% | 3 | | Feb 2026 | 6.3K | 51.3% | 1 | 1.3K | 10.7% | 3 | | Mar 2026 | 6.3K | 49.9% | 1 | 1.3K | 10.4% | 3 | | Apr 2026 | 5.2K | 52.9% | 1 | 1K | 10.2% | 3 | | May 2026 | 6.2K | 52.5% | 1 | 1K | 8.6% | 3 | | Jun 2026 | 6.3K | 52.9% | 1 | 1K | 8.5% | 3 | | Jul 2026 | 6.2K | 50.2% | 1 | 1.3K | 10.5% | 3 | | Aug 2026 | 6.2K | 49.5% | 1 | 1.3K | 10.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZMA’s and The Learning Connexion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZMA**: Measured on the search terms “nzma”, “nzma ac nz”, “nzma campus”, “nzma courses”, “nzma free courses”, “nzma near me”, “nzma new zealand”, “nzma nz” and “nzma online”, summed into one figure. - **The Learning Connexion**: Measured on the search terms “the learning connexion” and “tlc ac nz”, summed into one figure. - [NZMA profile](/demand/nz/brands/nzma) - [The Learning Connexion profile](/demand/nz/brands/the-learning-connexion) - [All private training establishments in New Zealand](/demand/nz/categories/nz-private-training-establishments): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZMA or The Learning Connexion? In August 2026, NZMA had more branded searches than The Learning Connexion among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to The Learning Connexion’s 1.3K, and held a 49.5% Share of Search versus The Learning Connexion’s 10.4%. ## Cite this page Brandwave. "NZMA vs The Learning Connexion: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nzma-vs-the-learning-connexion This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nzma-vs-the-learning-connexion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.