--- title: "NZHL vs The Home Loan Collective: Which is searched more in New Zealand?" description: "Is NZHL or The Home Loan Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nzhl-vs-the-home-loan-collective" publisher: "Brandwave" --- # NZHL vs The Home Loan Collective: Which is searched more in New Zealand? Is NZHL or The Home Loan Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZHL and The Home Loan Collective - **Competitive set**: Blenheim mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **NZHL Share of Search**: 47.6% - **The Home Loan Collective Share of Search**: 4.8% ## Is NZHL or The Home Loan Collective more popular in search? - In September 2026, NZHL had more branded searches than The Home Loan Collective among Blenheim mortgage advisers in New Zealand. NZHL had about 100 branded searches, while The Home Loan Collective had 10. NZHL made up 47.6% of all Blenheim mortgage adviser searches we track, and The Home Loan Collective accounted for 4.8%. - NZHL was ahead of The Home Loan Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NZHL’s share of searches among Blenheim mortgage advisers in New Zealand moved from 33.3% to 47.6%, and its estimated monthly branded searches moved from 70 to 100. - Across the 12 months ending September 2026, The Home Loan Collective’s share of searches among Blenheim mortgage advisers in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 10. ## Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Home Loan Collective appeared in all four answers. NZHL was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. The Home Loan Collective was listed before NZHL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Home Loan Collective | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Loan Market | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mortgage Room | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | NZHL | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | In-House Mortgages | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Mike Walker Mortgages | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mortgage Pundit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Blenheim mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Blenheim, New Zealand?": 1. Mortgage Room, 2. The Home Loan Collective, 3. Loan Market, 4. NZHL - Asked ChatGPT "What are the best mortgage advisers in Blenheim, New Zealand?": 1. The Home Loan Collective, 2. Loan Market, 3. Mortgage Room, 4. NZHL - Asked ChatGPT "What's the best mortgage adviser in Blenheim, New Zealand for a home loan?": 1. The Home Loan Collective, 2. Loan Market, 3. Mortgage Room - Searched Google, AI Overview "blenheim home loan advice": 1. The Home Loan Collective, 2. NZHL, 3. Loan Market, 4. Mortgage Room, 5. In-House Mortgages Not named in any answer: Mike Walker Mortgages and Mortgage Pundit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026? - In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%. ## Month by month | Month | NZHL estimated searches | NZHL Share of Search | NZHL rank | The Home Loan Collective estimated searches | The Home Loan Collective Share of Search | The Home Loan Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 33.3% | 2 | 10 | 4.8% | 6 | | Nov 2025 | 90 | 39.1% | 1 | 10 | 4.3% | 6 | | Dec 2025 | 90 | 45% | 1 | 20 | 10% | 4 | | Jan 2026 | 70 | 36.8% | 2 | 10 | 5.3% | 5 | | Feb 2026 | 80 | 26.7% | 2 | 10 | 3.3% | 6 | | Mar 2026 | 90 | 32.1% | 1 | 20 | 7.1% | 5 | | Apr 2026 | 90 | 37.5% | 2 | 10 | 4.2% | 6 | | May 2026 | 100 | 47.6% | 1 | 10 | 4.8% | 6 | | Jun 2026 | 100 | 45.5% | 1 | 10 | 4.5% | 6 | | Jul 2026 | 60 | 35.3% | 2 | 10 | 5.9% | 6 | | Aug 2026 | 80 | 38.1% | 1 | 10 | 4.8% | 6 | | Sep 2026 | 100 | 47.6% | 1 | 10 | 4.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using NZHL’s and The Home Loan Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZHL**: Measured on the search terms “nzhl”, “nzhl blenheim”, “nzhl home loans”, “nzhl karaka”, “nzhl mortgage”, “nzhl ormiston”, “nzhl whakatane”, “nzhl whangarei” and “nzhl whitmore”, summed into one figure. - **The Home Loan Collective**: Measured on the search term “home loan collective”. - [NZHL profile](/demand/nz/brands/nzhl) - [The Home Loan Collective profile](/demand/nz/brands/the-home-loan-collective) - [All Blenheim mortgage advisers in New Zealand](/demand/nz/locations/blenheim/mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZHL or The Home Loan Collective more popular in search? In September 2026, NZHL had more branded searches than The Home Loan Collective among Blenheim mortgage advisers in New Zealand. NZHL had about 100 branded searches, while The Home Loan Collective had 10. NZHL made up 47.6% of all Blenheim mortgage adviser searches we track, and The Home Loan Collective accounted for 4.8%. ## Cite this page Brandwave. "NZHL vs The Home Loan Collective: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nzhl-vs-the-home-loan-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nzhl-vs-the-home-loan-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.