--- title: "NZHL vs Squirrel Wellington: Which is searched more in New Zealand?" description: "Is NZHL or Squirrel Wellington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nzhl-vs-squirrel-wellington" publisher: "Brandwave" --- # NZHL vs Squirrel Wellington: Which is searched more in New Zealand? Is NZHL or Squirrel Wellington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZHL and Squirrel Wellington - **Competitive set**: Wellington mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **NZHL Share of Search**: 15.8% - **Squirrel Wellington Share of Search**: 51.3% ## Is NZHL or Squirrel Wellington more popular in search? - In September 2026, Squirrel Wellington had more branded searches than NZHL among Wellington mortgage advisers in New Zealand. Squirrel Wellington had about 390 branded searches, while NZHL had 120. Squirrel Wellington made up 51.3% of all Wellington mortgage adviser searches we track, and NZHL accounted for 15.8%. - Squirrel Wellington was ahead of NZHL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NZHL’s share of searches among Wellington mortgage advisers in New Zealand moved from 23.9% to 15.8%, and its estimated monthly branded searches moved from 220 to 120. - Across the 12 months ending September 2026, Squirrel Wellington’s share of searches among Wellington mortgage advisers in New Zealand moved from 52.2% to 51.3%, and its estimated monthly branded searches moved from 480 to 390. ## Top Wellington mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Squirrel Wellington appeared in all three answers. NZHL did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Squirrel Wellington | 1st | 3 of 3 | 3 of 3 | | Lendal Mortgages | 2nd | 3 of 3 | 3 of 3 | | Home Loan Factory | 3rd | 3 of 3 | 3 of 3 | | Capital Advice | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | The Mortgage Advice Company | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory - Asked ChatGPT "What are the best mortgage advisers in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory, 4. Capital Advice - Asked ChatGPT "What's the best mortgage adviser in Wellington, New Zealand for a home loan?": 1. Squirrel Wellington, 2. Home Loan Factory, 3. Lendal Mortgages Not named in any answer: NZHL and The Mortgage Advice Company. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington mortgage advisers in September 2026? - In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches. - In September 2026, NZHL lost share of searches among Wellington mortgage advisers in New Zealand, from 19.6% to 15.8%. ## Month by month | Month | NZHL estimated searches | NZHL Share of Search | NZHL rank | Squirrel Wellington estimated searches | Squirrel Wellington Share of Search | Squirrel Wellington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 23.9% | 2 | 480 | 52.2% | 1 | | Nov 2025 | 180 | 19.8% | 2 | 480 | 52.7% | 1 | | Dec 2025 | 160 | 21.6% | 2 | 390 | 52.7% | 1 | | Jan 2026 | 200 | 23% | 2 | 480 | 55.2% | 1 | | Feb 2026 | 180 | 23.4% | 2 | 320 | 41.6% | 1 | | Mar 2026 | 180 | 22.2% | 2 | 320 | 39.5% | 1 | | Apr 2026 | 120 | 15.4% | 3 | 390 | 50% | 1 | | May 2026 | 230 | 22.1% | 3 | 390 | 37.5% | 1 | | Jun 2026 | 190 | 20.7% | 3 | 320 | 34.8% | 1 | | Jul 2026 | 180 | 20.7% | 3 | 320 | 36.8% | 1 | | Aug 2026 | 190 | 19.6% | 3 | 320 | 33% | 2 | | Sep 2026 | 120 | 15.8% | 2 | 390 | 51.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using NZHL’s and Squirrel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZHL**: Measured on the search terms “nzhl”, “nzhl home loans”, “nzhl karaka”, “nzhl ormiston”, “nzhl whakatane”, “nzhl whangarei” and “nzhl whitmore”, summed into one figure. - **Squirrel Wellington**: Measured on the search term “squirrel wellington”. - [NZHL profile](/demand/nz/brands/nzhl) - [Squirrel Wellington profile](/demand/nz/brands/squirrel-wellington) - [All Wellington mortgage advisers in New Zealand](/demand/nz/locations/wellington/mortgage-advisers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZHL or Squirrel Wellington more popular in search? In September 2026, Squirrel Wellington had more branded searches than NZHL among Wellington mortgage advisers in New Zealand. Squirrel Wellington had about 390 branded searches, while NZHL had 120. Squirrel Wellington made up 51.3% of all Wellington mortgage adviser searches we track, and NZHL accounted for 15.8%. ## Cite this page Brandwave. "NZHL vs Squirrel Wellington: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nzhl-vs-squirrel-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nzhl-vs-squirrel-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.