--- title: "NZHL vs Roost: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZHL or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nzhl-vs-roost" publisher: "Brandwave" --- # NZHL vs Roost: Which is more popular by branded search in New Zealand? Which is more popular in search, NZHL or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZHL and Roost - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZHL Share of Search**: 28.5% - **Roost Share of Search**: 0.71% ## Which is more popular in search, NZHL or Roost? - In August 2026, NZHL had more branded searches than Roost among mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Roost’s 160, and held a 28.5% Share of Search versus Roost’s 0.71%. - NZHL was ahead of Roost in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand moved from 27.9% to 28.5%, and its estimated monthly branded searches moved from 7.1K to 6.4K. - Across the 11 months ending August 2026, Roost’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.9% to 0.71%, and its estimated monthly branded searches moved from 230 to 160. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%. - Estimated monthly branded searches for Roost in New Zealand fell 30.4% over 11 measured months, from 230 to 160 in August 2026. ## Month by month | Month | NZHL estimated searches | NZHL Share of Search | NZHL rank | Roost estimated searches | Roost Share of Search | Roost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 27.9% | 2 | 230 | 0.9% | 15 | | Nov 2025 | 7.2K | 29.1% | 1 | 270 | 1.1% | 13 | | Dec 2025 | 5.3K | 28.2% | 2 | 140 | 0.75% | 16 | | Jan 2026 | 6.5K | 28.4% | 2 | 180 | 0.78% | 16 | | Feb 2026 | 7.1K | 28.2% | 1 | 170 | 0.67% | 16 | | Mar 2026 | 7.1K | 27.1% | 2 | 190 | 0.73% | 19 | | Apr 2026 | 5.7K | 26.4% | 2 | 150 | 0.69% | 19 | | May 2026 | 6.5K | 28% | 1 | 150 | 0.64% | 20 | | Jun 2026 | 5.6K | 26.2% | 2 | 170 | 0.8% | 19 | | Jul 2026 | 6.4K | 30.4% | 1 | 170 | 0.81% | 18 | | Aug 2026 | 6.4K | 28.5% | 1 | 160 | 0.71% | 18 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZHL’s and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure. - **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure. - [NZHL profile](/demand/nz/brands/nzhl) - [Roost profile](/demand/nz/brands/roost) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZHL or Roost? In August 2026, NZHL had more branded searches than Roost among mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Roost’s 160, and held a 28.5% Share of Search versus Roost’s 0.71%. ## Cite this page Brandwave. "NZHL vs Roost: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nzhl-vs-roost This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nzhl-vs-roost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.