--- title: "NZHL vs Quantum Finance & Insurance: Which is searched more in New Zealand?" description: "Is NZHL or Quantum Finance & Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nzhl-vs-quantum-finance" publisher: "Brandwave" --- # NZHL vs Quantum Finance & Insurance: Which is searched more in New Zealand? Is NZHL or Quantum Finance & Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZHL and Quantum Finance & Insurance - **Competitive set**: Hamilton mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **NZHL Share of Search**: 30% - **Quantum Finance & Insurance Share of Search**: 3.3% ## Is NZHL or Quantum Finance & Insurance more popular in search? - In September 2026, NZHL had more branded searches than Quantum Finance & Insurance among Hamilton mortgage advisers in New Zealand. NZHL had about 180 branded searches, while Quantum Finance & Insurance had 20. NZHL made up 30% of all Hamilton mortgage adviser searches we track, and Quantum Finance & Insurance accounted for 3.3%. - NZHL was ahead of Quantum Finance & Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NZHL’s share of searches among Hamilton mortgage advisers in New Zealand moved from 36.4% to 30%, and its estimated monthly branded searches moved from 240 to 180. - Across the 12 months ending September 2026, Quantum Finance & Insurance’s share of searches among Hamilton mortgage advisers in New Zealand moved from 6.1% to 3.3%, and its estimated monthly branded searches moved from 40 to 20. ## Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Quantum Finance & Insurance appeared in all three answers. NZHL did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Nest Home Loans | 1st | 3 of 3 | 3 of 3 | | Total Mortgages | 2nd | 3 of 3 | 3 of 3 | | Quantum Finance & Insurance | 3rd | 3 of 3 | 3 of 3 | | Global Finance | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | My Mortgage | Not ranked | 0 of 3 | 0 of 3 | | Innovest | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance - Asked ChatGPT "What are the best mortgage advisers in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance, 4. Global Finance - Asked ChatGPT "What's the best mortgage adviser in Hamilton, New Zealand for a home loan?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance Not named in any answer: NZHL, My Mortgage and Innovest. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026? - In September 2026, Quantum Finance & Insurance lost share of searches among Hamilton mortgage advisers in New Zealand, from 6.3% to 3.3%. - In September 2026, NZHL lost share of searches among Hamilton mortgage advisers in New Zealand, from 31.7% to 30%. ## Month by month | Month | NZHL estimated searches | NZHL Share of Search | NZHL rank | Quantum Finance & Insurance estimated searches | Quantum Finance & Insurance Share of Search | Quantum Finance & Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 36.4% | 1 | 40 | 6.1% | 6 | | Nov 2025 | 240 | 36.9% | 1 | 50 | 7.7% | 6 | | Dec 2025 | 200 | 40% | 1 | 30 | 6% | 6 | | Jan 2026 | 180 | 34.6% | 1 | 40 | 7.7% | 6 | | Feb 2026 | 220 | 36.1% | 1 | 50 | 8.2% | 6 | | Mar 2026 | 200 | 30.3% | 1 | 50 | 7.6% | 6 | | Apr 2026 | 190 | 35.8% | 1 | 30 | 5.7% | 6 | | May 2026 | 190 | 31.1% | 1 | 50 | 8.2% | 6 | | Jun 2026 | 170 | 27.9% | 1 | 50 | 8.2% | 6 | | Jul 2026 | 210 | 36.2% | 1 | 30 | 5.2% | 6 | | Aug 2026 | 200 | 31.7% | 1 | 40 | 6.3% | 6 | | Sep 2026 | 180 | 30% | 1 | 20 | 3.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using NZHL’s and Quantum Finance & Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZHL**: Measured on the search terms “nzhl”, “nzhl hamilton”, “nzhl home loans”, “nzhl karaka”, “nzhl ormiston”, “nzhl whakatane”, “nzhl whangarei” and “nzhl whitmore”, summed into one figure. - **Quantum Finance & Insurance**: Measured on the search term “quantum finance”. - [NZHL profile](/demand/nz/brands/nzhl) - [Quantum Finance & Insurance profile](/demand/nz/brands/quantum-finance) - [All Hamilton mortgage advisers in New Zealand](/demand/nz/locations/hamilton/mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZHL or Quantum Finance & Insurance more popular in search? In September 2026, NZHL had more branded searches than Quantum Finance & Insurance among Hamilton mortgage advisers in New Zealand. NZHL had about 180 branded searches, while Quantum Finance & Insurance had 20. NZHL made up 30% of all Hamilton mortgage adviser searches we track, and Quantum Finance & Insurance accounted for 3.3%. ## Cite this page Brandwave. "NZHL vs Quantum Finance & Insurance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nzhl-vs-quantum-finance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nzhl-vs-quantum-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.