--- title: "NZ Safety Blackwoods vs Total Safety: Which is searched more in New Zealand?" description: "Is NZ Safety Blackwoods or Total Safety more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-safety-blackwoods-vs-total-safety" publisher: "Brandwave" --- # NZ Safety Blackwoods vs Total Safety: Which is searched more in New Zealand? Is NZ Safety Blackwoods or Total Safety more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Safety Blackwoods and Total Safety - **Competitive set**: PPE and safety gear suppliers - **Market**: New Zealand - **Month measured**: Sep 2026 - **NZ Safety Blackwoods Share of Search**: 90.9% - **Total Safety Share of Search**: 0.25% ## Is NZ Safety Blackwoods or Total Safety more popular in search? - In September 2026, NZ Safety Blackwoods had more branded searches than Total Safety among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while Total Safety had 90. NZ Safety Blackwoods made up 90.9% of all PPE and safety gear supplier searches we track, and Total Safety accounted for 0.25%. - NZ Safety Blackwoods was ahead of Total Safety in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NZ Safety Blackwoods’ share of searches among PPE and safety gear suppliers in New Zealand moved from 90.4% to 90.9%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Total Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 0.38% to 0.25%, and its estimated monthly branded searches moved from 140 to 90. ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NZ Safety Blackwoods was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Total Safety was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NZ Safety Blackwoods was listed before Total Safety in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Safety Blackwoods | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fortus Safety NZ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leedsafe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | RSEA Safety | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Total Safety | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE and safety gear supplier should I hire in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. Total Safety - Asked ChatGPT "What are the best PPE and safety gear suppliers in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. RSEA Safety - Asked ChatGPT "What's the best PPE and safety gear supplier in New Zealand for a construction site?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. RSEA Safety - Searched Google, AI Overview "workplace safety gear": named none of the brands we track Not named in any answer: Steel Blue and ProChoice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026? - In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%. - Estimated monthly branded searches for Total Safety in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Month by month | Month | NZ Safety Blackwoods estimated searches | NZ Safety Blackwoods Share of Search | NZ Safety Blackwoods rank | Total Safety estimated searches | Total Safety Share of Search | Total Safety rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 90.4% | 1 | 140 | 0.38% | 6 | | Nov 2025 | 33.1K | 90.5% | 1 | 90 | 0.25% | 6 | | Dec 2025 | 27.1K | 91.8% | 1 | 70 | 0.24% | 6 | | Jan 2026 | 33.1K | 90.4% | 1 | 140 | 0.38% | 6 | | Feb 2026 | 33.1K | 90.4% | 1 | 110 | 0.3% | 6 | | Mar 2026 | 40.5K | 91.1% | 1 | 140 | 0.31% | 6 | | Apr 2026 | 33.1K | 90.1% | 1 | 140 | 0.38% | 6 | | May 2026 | 33.1K | 89.8% | 1 | 110 | 0.3% | 6 | | Jun 2026 | 40.5K | 91.5% | 1 | 110 | 0.25% | 6 | | Jul 2026 | 33.1K | 90.7% | 1 | 110 | 0.3% | 6 | | Aug 2026 | 33.1K | 89.8% | 1 | 90 | 0.24% | 6 | | Sep 2026 | 33.1K | 90.9% | 1 | 90 | 0.25% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Safety Blackwoods’ and Total Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Safety Blackwoods**: Measured on the search term “nz safety blackwoods”. - **Total Safety**: Measured on the search term “total safety”. - [NZ Safety Blackwoods profile](/demand/nz/brands/nz-safety-blackwoods) - [Total Safety profile](/demand/nz/brands/total-safety) - [All PPE and safety gear suppliers in New Zealand](/demand/nz/categories/nz-ppe-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZ Safety Blackwoods or Total Safety more popular in search? In September 2026, NZ Safety Blackwoods had more branded searches than Total Safety among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while Total Safety had 90. NZ Safety Blackwoods made up 90.9% of all PPE and safety gear supplier searches we track, and Total Safety accounted for 0.25%. ## Cite this page Brandwave. "NZ Safety Blackwoods vs Total Safety: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-safety-blackwoods-vs-total-safety This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-safety-blackwoods-vs-total-safety. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.