--- title: "NZ Safety Blackwoods vs ProChoice: Which is more popular in New Zealand?" description: "Is NZ Safety Blackwoods or ProChoice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-safety-blackwoods-vs-prochoice" publisher: "Brandwave" --- # NZ Safety Blackwoods vs ProChoice: Which is more popular in New Zealand? Is NZ Safety Blackwoods or ProChoice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Safety Blackwoods and ProChoice - **Competitive set**: PPE and safety gear suppliers - **Market**: New Zealand - **Month measured**: Oct 2026 - **NZ Safety Blackwoods Share of Search**: 91.5% - **ProChoice Share of Search**: 0.03% ## Is NZ Safety Blackwoods or ProChoice more popular in search? - In October 2026, NZ Safety Blackwoods had more branded searches than ProChoice among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while ProChoice had 10. NZ Safety Blackwoods made up 91.5% of all PPE and safety gear supplier searches we track, and ProChoice accounted for 0.03%. - NZ Safety Blackwoods was ahead of ProChoice in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, NZ Safety Blackwoods’ share of searches among PPE and safety gear suppliers in New Zealand moved from 90.5% to 91.5%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending October 2026, ProChoice’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 10. ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NZ Safety Blackwoods was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ProChoice did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Safety Blackwoods | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fortus Safety NZ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leedsafe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | RSEA Safety | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Total Safety | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE and safety gear supplier should I hire in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. Total Safety - Asked ChatGPT "What are the best PPE and safety gear suppliers in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. RSEA Safety - Asked ChatGPT "What's the best PPE and safety gear supplier in New Zealand for a construction site?": 1. NZ Safety Blackwoods, 2. Leedsafe, 3. RSEA Safety, 4. Fortus Safety NZ - Searched Google, AI Overview "workplace safety gear": named none of the brands we track Not named in any answer: Steel Blue and ProChoice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand PPE and safety gear suppliers in October 2026? - In October 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 90.9% to 91.5%. ## How has branded search for NZ Safety Blackwoods and ProChoice changed in New Zealand over the last 12 months? | Month | NZ Safety Blackwoods estimated searches | NZ Safety Blackwoods Share of Search | NZ Safety Blackwoods rank | ProChoice estimated searches | ProChoice Share of Search | ProChoice rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 90.5% | 1 | 10 | 0.03% | 7 | | Dec 2025 | 27.1K | 91.8% | 1 | 10 | 0.03% | 7 | | Jan 2026 | 33.1K | 90.4% | 1 | 10 | 0.03% | 7 | | Feb 2026 | 33.1K | 90.4% | 1 | 10 | 0.03% | 7 | | Mar 2026 | 40.5K | 91.1% | 1 | 20 | 0.04% | 7 | | Apr 2026 | 33.1K | 90.1% | 1 | 10 | 0.03% | 7 | | May 2026 | 33.1K | 89.8% | 1 | 10 | 0.03% | 7 | | Jun 2026 | 40.5K | 91.5% | 1 | 10 | 0.02% | 7 | | Jul 2026 | 33.1K | 90.7% | 1 | 10 | 0.03% | 7 | | Aug 2026 | 33.1K | 89.8% | 1 | 20 | 0.05% | 7 | | Sep 2026 | 33.1K | 90.9% | 1 | 20 | 0.05% | 7 | | Oct 2026 | 33.1K | 91.5% | 1 | 10 | 0.03% | 7 | ## How are NZ Safety Blackwoods’ and ProChoice’s branded searches counted? Brandwave collects information about searches that people make online using NZ Safety Blackwoods’ and ProChoice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Safety Blackwoods**: Measured on the search term “nz safety blackwoods”. - **ProChoice**: Measured on the search term “prochoice”. - [NZ Safety Blackwoods profile](/demand/nz/brands/nz-safety-blackwoods) - [ProChoice profile](/demand/nz/brands/prochoice) - [All PPE and safety gear suppliers in New Zealand](/demand/nz/categories/nz-ppe-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZ Safety Blackwoods or ProChoice more popular in search? In October 2026, NZ Safety Blackwoods had more branded searches than ProChoice among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while ProChoice had 10. NZ Safety Blackwoods made up 91.5% of all PPE and safety gear supplier searches we track, and ProChoice accounted for 0.03%. ## Cite this page Brandwave. "NZ Safety Blackwoods vs ProChoice: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-safety-blackwoods-vs-prochoice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-safety-blackwoods-vs-prochoice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.