--- title: "NZ Red Cross vs St John: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZ Red Cross or St John? Compare estimated monthly branded-search demand and Share of Search inside the First aid training providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-red-cross-vs-st-john" publisher: "Brandwave" --- # NZ Red Cross vs St John: Which is more popular by branded search in New Zealand? Which is more popular in search, NZ Red Cross or St John? Compare estimated monthly branded-search demand and Share of Search inside the First aid training providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Red Cross and St John - **Competitive set**: First aid training providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZ Red Cross Share of Search**: 37.2% - **St John Share of Search**: 42.7% ## Which is more popular in search, NZ Red Cross or St John? - In August 2026, St John had more branded searches than NZ Red Cross among first aid training providers in New Zealand. St John was estimated to have 3.3K branded searches compared to NZ Red Cross’ 2.8K, and held a 42.7% Share of Search versus NZ Red Cross’ 37.2%. - The lead changed hands 2 times in the 11 months ending August 2026: NZ Red Cross took it in February 2026, St John took it in June 2026. - Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand moved from 36% to 37.2%, and its estimated monthly branded searches moved from 2.5K to 2.8K. - Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand moved from 47.2% to 42.7%, and its estimated monthly branded searches held steady at 3.3K. ## How did search popularity change for New Zealand first aid training providers in August 2026? - In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%. - In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%. ## Month by month | Month | NZ Red Cross estimated searches | NZ Red Cross Share of Search | NZ Red Cross rank | St John estimated searches | St John Share of Search | St John rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 36% | 2 | 3.3K | 47.2% | 1 | | Nov 2025 | 2.5K | 38.4% | 2 | 2.8K | 43.4% | 1 | | Dec 2025 | 1.5K | 35.4% | 2 | 1.9K | 44.7% | 1 | | Jan 2026 | 2.5K | 35.2% | 2 | 3.3K | 45.3% | 1 | | Feb 2026 | 3.3K | 40.8% | 1 | 3.3K | 40.2% | 2 | | Mar 2026 | 4.1K | 45.4% | 1 | 3.3K | 36.3% | 2 | | Apr 2026 | 2.9K | 41.8% | 1 | 2.8K | 39.5% | 2 | | May 2026 | 4K | 45.3% | 1 | 3.3K | 37.5% | 2 | | Jun 2026 | 3.3K | 39.5% | 2 | 3.3K | 39.7% | 1 | | Jul 2026 | 2.5K | 34.4% | 2 | 3.3K | 46.6% | 1 | | Aug 2026 | 2.8K | 37.2% | 2 | 3.3K | 42.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Red Cross’ and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Red Cross**: Measured on the search terms “new zealand red cross first aid”, “nz red cross first aid course”, “red cross first aid”, “red cross first aid certification”, “red cross first aid course”, “red cross first aid course nz”, “red cross first aid refresher” and “red cross first aid training”, summed into one figure. - **St John**: Measured on the search terms “st john ambulance first aid course”, “st john cpr course”, “st john first aid course”, “st john first aid training” and “st john mental health first aid course”, summed into one figure. - [NZ Red Cross profile](/demand/nz/brands/nz-red-cross) - [St John profile](/demand/nz/brands/st-john) - [All first aid training providers in New Zealand](/demand/nz/categories/nz-first-aid-training-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZ Red Cross or St John? In August 2026, St John had more branded searches than NZ Red Cross among first aid training providers in New Zealand. St John was estimated to have 3.3K branded searches compared to NZ Red Cross’ 2.8K, and held a 42.7% Share of Search versus NZ Red Cross’ 37.2%. ## Cite this page Brandwave. "NZ Red Cross vs St John: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-red-cross-vs-st-john This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-red-cross-vs-st-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.