--- title: "NZ Protein vs Shotgun Supplements: Which is more popular in New Zealand?" description: "Is NZ Protein or Shotgun Supplements more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-protein-vs-shotgun-supplements" publisher: "Brandwave" --- # NZ Protein vs Shotgun Supplements: Which is more popular in New Zealand? Is NZ Protein or Shotgun Supplements more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Protein and Shotgun Supplements - **Competitive set**: Sports nutrition brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **NZ Protein Share of Search**: 25.6% - **Shotgun Supplements Share of Search**: 0.39% ## Is NZ Protein or Shotgun Supplements more popular in search? - In October 2026, NZ Protein had more branded searches than Shotgun Supplements among sports nutrition brands in New Zealand. NZ Protein had about 11,200 branded searches, while Shotgun Supplements had 170. NZ Protein made up 25.6% of all sports nutrition brand searches we track, and Shotgun Supplements accounted for 0.39%. - NZ Protein was ahead of Shotgun Supplements in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, NZ Protein’s share of searches among sports nutrition brands in New Zealand moved from 37.3% to 25.6%, and its estimated monthly branded searches moved from 11.6K to 11.2K. - Across the 12 months ending October 2026, Shotgun Supplements’ share of searches among sports nutrition brands in New Zealand moved from 0.45% to 0.39%, and its estimated monthly branded searches moved from 140 to 170. ## Top sports nutrition brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NZ Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shotgun Supplements was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NZ Protein was listed before Shotgun Supplements in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Protein | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Musashi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Shotgun Supplements | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Optimum Nutrition | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ghost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Horleys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutra Organics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Balance Sports Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports nutrition brands - Asked ChatGPT "Which sports nutrition brand should I buy in New Zealand?": 1. Musashi, 2. NZ Protein, 3. Optimum Nutrition - Asked ChatGPT "What are the best sports nutrition brands in New Zealand?": 1. NZ Protein, 2. Shotgun Supplements, 3. Musashi, 4. Optimum Nutrition - Asked ChatGPT "What's the best sports nutrition brand in New Zealand for muscle recovery?": 1. Shotgun Supplements - Searched Google, AI Overview "protein powder nz": 1. NZ Protein - Searched Google, AI Overview "muscle recovery supplement": named none of the brands we track Not named in any answer: Ghost, Myprotein, Horleys, Nutra Organics and Balance Sports Nutrition. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sports nutrition brands in October 2026? - In October 2026, NZ Protein lost share of searches among sports nutrition brands in New Zealand, from 31.4% to 25.6%. - Estimated monthly branded searches for Shotgun Supplements in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in October 2026. ## How has branded search for NZ Protein and Shotgun Supplements changed in New Zealand over the last 12 months? | Month | NZ Protein estimated searches | NZ Protein Share of Search | NZ Protein rank | Shotgun Supplements estimated searches | Shotgun Supplements Share of Search | Shotgun Supplements rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 11.6K | 37.3% | 1 | 140 | 0.45% | 8 | | Dec 2025 | 7.9K | 36.3% | 2 | 110 | 0.51% | 8 | | Jan 2026 | 12.1K | 36.5% | 2 | 170 | 0.51% | 8 | | Feb 2026 | 11.8K | 35.6% | 2 | 140 | 0.42% | 8 | | Mar 2026 | 11.9K | 34.9% | 2 | 110 | 0.32% | 9 | | Apr 2026 | 11.6K | 38.1% | 2 | 90 | 0.3% | 8 | | May 2026 | 11.9K | 35% | 2 | 140 | 0.41% | 8 | | Jun 2026 | 16.9K | 42.1% | 1 | 260 | 0.65% | 8 | | Jul 2026 | 13.9K | 37.8% | 2 | 140 | 0.38% | 8 | | Aug 2026 | 13.7K | 37.3% | 2 | 110 | 0.3% | 9 | | Sep 2026 | 11.3K | 31.4% | 2 | 110 | 0.31% | 8 | | Oct 2026 | 11.2K | 25.6% | 2 | 170 | 0.39% | 8 | ## How are NZ Protein’s and Shotgun Supplements’ branded searches counted? Brandwave collects information about searches that people make online using NZ Protein’s and Shotgun Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Protein**: Measured on the search terms “nz protein co nz”, “nz protein collagen”, “nz protein creatine”, “nz protein nz”, “nz protein shakes”, “nzprotein”, “nzprotein creatine” and “nzprotein nz”, summed into one figure. - **Shotgun Supplements**: Measured on the search term “shotgun supplements”. - [NZ Protein profile](/demand/nz/brands/nz-protein) - [Shotgun Supplements profile](/demand/nz/brands/shotgun-supplements) - [All sports nutrition brands in New Zealand](/demand/nz/categories/nz-sports-nutrition-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZ Protein or Shotgun Supplements more popular in search? In October 2026, NZ Protein had more branded searches than Shotgun Supplements among sports nutrition brands in New Zealand. NZ Protein had about 11,200 branded searches, while Shotgun Supplements had 170. NZ Protein made up 25.6% of all sports nutrition brand searches we track, and Shotgun Supplements accounted for 0.39%. ## Cite this page Brandwave. "NZ Protein vs Shotgun Supplements: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-protein-vs-shotgun-supplements This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-protein-vs-shotgun-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.