--- title: "NZ Protein vs Optimum Nutrition: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZ Protein or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-protein-vs-optimum-nutrition" publisher: "Brandwave" --- # NZ Protein vs Optimum Nutrition: Which is more popular by branded search in New Zealand? Which is more popular in search, NZ Protein or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Protein and Optimum Nutrition - **Competitive set**: Sports nutrition brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZ Protein Share of Search**: 22.3% - **Optimum Nutrition Share of Search**: 19.7% ## Which is more popular in search, NZ Protein or Optimum Nutrition? - In August 2026, NZ Protein had more branded searches than Optimum Nutrition among sports nutrition brands in New Zealand. NZ Protein was estimated to have 13.8K branded searches compared to Optimum Nutrition’s 12.2K, and held a 22.3% Share of Search versus Optimum Nutrition’s 19.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Optimum Nutrition took it in May 2026, NZ Protein took it in August 2026. - Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand moved from 23.4% to 22.3%, and its estimated monthly branded searches moved from 11.6K to 13.8K. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand moved from 10.1% to 19.7%, and its estimated monthly branded searches moved from 5K to 12.2K. ## How did search popularity change for New Zealand sports nutrition brands in August 2026? - In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%. - In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%. ## Month by month | Month | NZ Protein estimated searches | NZ Protein Share of Search | NZ Protein rank | Optimum Nutrition estimated searches | Optimum Nutrition Share of Search | Optimum Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.6K | 23.4% | 2 | 5K | 10.1% | 3 | | Nov 2025 | 11.6K | 22.9% | 2 | 5.5K | 10.9% | 3 | | Dec 2025 | 8K | 22% | 2 | 3.6K | 9.9% | 3 | | Jan 2026 | 12.1K | 23.1% | 2 | 6.1K | 11.6% | 3 | | Feb 2026 | 11.8K | 20.6% | 2 | 9.6K | 16.8% | 3 | | Mar 2026 | 11.8K | 19.8% | 2 | 11.2K | 18.8% | 3 | | Apr 2026 | 11.7K | 22.2% | 2 | 10.4K | 19.7% | 3 | | May 2026 | 11.9K | 16.6% | 3 | 23.4K | 32.8% | 2 | | Jun 2026 | 16.9K | 20.4% | 3 | 30.3K | 36.4% | 1 | | Jul 2026 | 14.3K | 19.4% | 3 | 25.6K | 34.7% | 2 | | Aug 2026 | 13.8K | 22.3% | 2 | 12.2K | 19.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Protein’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Protein**: Measured on the search terms “nz protein co nz”, “nz protein collagen”, “nz protein creatine”, “nz protein near me”, “nz protein nz”, “nz protein pea protein”, “nz protein shakes”, “nz protein whey isolate”, “nzprotein”, “nzprotein co nz”, “nzprotein creatine” and “nzprotein nz”, summed into one figure. - **Optimum Nutrition**: Measured on the search terms “optimum nutrition”, “optimum nutrition 100 gold standard whey protein”, “optimum nutrition creatine”, “optimum nutrition creatine monohydrate”, “optimum nutrition gold standard”, “optimum nutrition gold standard 100 whey protein powder”, “optimum nutrition gold standard protein powder”, “optimum nutrition gold standard whey protein powder”, “optimum nutrition isolate”, “optimum nutrition micronized creatine”, “optimum nutrition micronized creatine powder”, “optimum nutrition near me”, “optimum nutrition nz”, “optimum nutrition online”, “optimum nutrition pre workout”, “optimum nutrition protein”, “optimum nutrition protein powder”, “optimum nutrition whey protein”, “optimumnutrition”, “optimumnutrition com”, “optimumnutrition creatine”, “optimumnutrition protein”, “optimumnutrition protein powder” and “whey gold standard 100 optimum nutrition”, summed into one figure. - [NZ Protein profile](/demand/nz/brands/nz-protein) - [Optimum Nutrition profile](/demand/nz/brands/optimum-nutrition) - [All sports nutrition brands in New Zealand](/demand/nz/categories/nz-sports-nutrition-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZ Protein or Optimum Nutrition? In August 2026, NZ Protein had more branded searches than Optimum Nutrition among sports nutrition brands in New Zealand. NZ Protein was estimated to have 13.8K branded searches compared to Optimum Nutrition’s 12.2K, and held a 22.3% Share of Search versus Optimum Nutrition’s 19.7%. ## Cite this page Brandwave. "NZ Protein vs Optimum Nutrition: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-protein-vs-optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-protein-vs-optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.