--- title: "NZ Muscle vs Xplosiv: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZ Muscle or Xplosiv? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-muscle-vs-xplosiv" publisher: "Brandwave" --- # NZ Muscle vs Xplosiv: Which is more popular by branded search in New Zealand? Which is more popular in search, NZ Muscle or Xplosiv? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Muscle and Xplosiv - **Competitive set**: Sports supplement stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZ Muscle Share of Search**: 40.4% - **Xplosiv Share of Search**: 23.2% ## Which is more popular in search, NZ Muscle or Xplosiv? - In August 2026, NZ Muscle had more branded searches than Xplosiv among sports supplement stores in New Zealand. NZ Muscle was estimated to have 25.3K branded searches compared to Xplosiv’s 14.5K, and held a 40.4% Share of Search versus Xplosiv’s 23.2%. - NZ Muscle was ahead of Xplosiv in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand moved from 41% to 40.4%, and its estimated monthly branded searches moved from 27.8K to 25.3K. - Across the 11 months ending August 2026, Xplosiv’s estimated Share of Search among sports supplement stores in New Zealand moved from 25.5% to 23.2%, and its estimated monthly branded searches moved from 17.3K to 14.5K. ## How did search popularity change for New Zealand sports supplement stores in August 2026? - In August 2026, Xplosiv gained estimated Share of Search among sports supplement stores in New Zealand, from 17.7% to 23.2%. - In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%. ## Month by month | Month | NZ Muscle estimated searches | NZ Muscle Share of Search | NZ Muscle rank | Xplosiv estimated searches | Xplosiv Share of Search | Xplosiv rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.8K | 41% | 1 | 17.3K | 25.5% | 3 | | Nov 2025 | 32.6K | 44.3% | 1 | 14.2K | 19.3% | 3 | | Dec 2025 | 23K | 43.1% | 1 | 11.8K | 22.1% | 3 | | Jan 2026 | 28K | 43% | 1 | 14.5K | 22.2% | 3 | | Feb 2026 | 28.8K | 45.5% | 1 | 11.9K | 18.7% | 3 | | Mar 2026 | 27.6K | 42.6% | 1 | 14.6K | 22.5% | 3 | | Apr 2026 | 22.9K | 39.5% | 1 | 13.2K | 22.7% | 3 | | May 2026 | 27K | 44.4% | 1 | 11.9K | 19.6% | 3 | | Jun 2026 | 152K | 80.3% | 1 | 14.5K | 7.7% | 3 | | Jul 2026 | 45.2K | 55.2% | 1 | 14.5K | 17.7% | 3 | | Aug 2026 | 25.3K | 40.4% | 1 | 14.5K | 23.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Muscle’s and Xplosiv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Muscle**: Measured on the search terms “creatine nz muscle”, “nz muscle”, “nz muscle constellation”, “nz muscle constellation dr”, “nz muscle creatine”, “nz muscle discount”, “nz muscle fuel”, “nz muscle gym”, “nz muscle near me”, “nz muscle nz”, “nz muscle online”, “nz muscle pre workout”, “nz muscle protein”, “nz muscle protein powder”, “nz muscle queen street”, “nz muscle reviews”, “nz muscle shop”, “nz muscle store”, “nz muscle supplements”, “nz muscle supplements queen st”, “nz muscle voucher”, “nz muscle wellington”, “nz muscle whey”, “nz muscle whey protein”, “nzmuscle”, “nzmuscle co nz”, “nzmuscle nz”, “nzmuscle protein” and “nzmuscle store”, summed into one figure. - **Xplosiv**: Measured on the search terms “xplosiv”, “xplosiv near me”, “xplosiv northwest”, “xplosiv nz”, “xplosiv online”, “xplosiv pre workout”, “xplosiv protein”, “xplosiv queen street” and “xplosiv westgate”, summed into one figure. - [NZ Muscle profile](/demand/nz/brands/nz-muscle) - [Xplosiv profile](/demand/nz/brands/xplosiv) - [All sports supplement stores in New Zealand](/demand/nz/categories/nz-sports-supplement-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZ Muscle or Xplosiv? In August 2026, NZ Muscle had more branded searches than Xplosiv among sports supplement stores in New Zealand. NZ Muscle was estimated to have 25.3K branded searches compared to Xplosiv’s 14.5K, and held a 40.4% Share of Search versus Xplosiv’s 23.2%. ## Cite this page Brandwave. "NZ Muscle vs Xplosiv: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-muscle-vs-xplosiv This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-muscle-vs-xplosiv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.