--- title: "NZ Muscle vs Sportsfuel: Which is more popular in New Zealand?" description: "Is NZ Muscle or Sportsfuel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-muscle-vs-sportsfuel" publisher: "Brandwave" --- # NZ Muscle vs Sportsfuel: Which is more popular in New Zealand? Is NZ Muscle or Sportsfuel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Muscle and Sportsfuel - **Competitive set**: Sports supplement stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **NZ Muscle Share of Search**: 18.4% - **Sportsfuel Share of Search**: 24.9% ## Is NZ Muscle or Sportsfuel more popular in search? - In October 2026, Sportsfuel had more branded searches than NZ Muscle among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while NZ Muscle had 10,900. Sportsfuel made up 24.9% of all sports supplement store searches we track, and NZ Muscle accounted for 18.4%. - The lead changed hands once in the 12 months ending October 2026: Sportsfuel took it in September 2026. - Across the 12 months ending October 2026, NZ Muscle’s share of searches among sports supplement stores in New Zealand moved from 34.1% to 18.4%, and its estimated monthly branded searches moved from 29.6K to 10.9K. - Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand moved from 20.9% to 24.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top sports supplement stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. NZ Muscle was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Sportsfuel was listed before NZ Muscle in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sportsfuel | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Xplosiv | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Infinity Supplements | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprint Fit | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | NZ Muscle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Supplements.co.nz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Nutritional Supplements NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports supplement stores - Asked ChatGPT "Which sports supplement store should I shop at in New Zealand?": 1. Sportsfuel, 2. NZ Muscle, 3. Sprint Fit, 4. Supplements.co.nz - Asked ChatGPT "What are the best sports supplement stores in New Zealand?": 1. Xplosiv, 2. Infinity Supplements, 3. Sportsfuel, 4. Supplements.co.nz - Asked ChatGPT "What's the best sports supplement store in New Zealand for protein supplements?": 1. Sportsfuel, 2. Infinity Supplements, 3. Xplosiv, 4. Sprint Fit - Searched Google, AI Overview "best supplement store": 1. Sportsfuel, 2. NZ Muscle Not named in any answer: Nutritional Supplements NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sports supplement stores in October 2026? - In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%. - In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%. ## How has branded search for NZ Muscle and Sportsfuel changed in New Zealand over the last 12 months? | Month | NZ Muscle estimated searches | NZ Muscle Share of Search | NZ Muscle rank | Sportsfuel estimated searches | Sportsfuel Share of Search | Sportsfuel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 29.6K | 34.1% | 1 | 18.1K | 20.9% | 3 | | Dec 2025 | 20.1K | 32.9% | 1 | 12.1K | 19.8% | 3 | | Jan 2026 | 24.8K | 33.2% | 1 | 14.8K | 19.8% | 3 | | Feb 2026 | 25.7K | 35.4% | 1 | 14.8K | 20.4% | 3 | | Mar 2026 | 24.7K | 32.4% | 1 | 18.1K | 23.7% | 3 | | Apr 2026 | 20.2K | 30% | 1 | 14.8K | 22% | 3 | | May 2026 | 24.2K | 32.6% | 1 | 18.1K | 24.3% | 3 | | Jun 2026 | 144K | 73% | 1 | 18.1K | 9.2% | 3 | | Jul 2026 | 42.6K | 46.8% | 1 | 14.8K | 16.3% | 3 | | Aug 2026 | 23.5K | 32% | 1 | 14.8K | 20.2% | 3 | | Sep 2026 | 13.2K | 21.5% | 3 | 14.8K | 24.1% | 2 | | Oct 2026 | 10.9K | 18.4% | 3 | 14.8K | 24.9% | 2 | ## How are NZ Muscle’s and Sportsfuel’s branded searches counted? Brandwave collects information about searches that people make online using NZ Muscle’s and Sportsfuel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Muscle**: Measured on the search terms “creatine nz muscle”, “nz muscle”, “nz muscle constellation”, “nz muscle creatine”, “nz muscle fuel”, “nz muscle gym”, “nz muscle nz”, “nz muscle protein”, “nz muscle supplements”, “nz muscle voucher”, “nz muscle whey”, “nzmuscle”, “nzmuscle nz” and “nzmuscle protein”, summed into one figure. - **Sportsfuel**: Measured on the search term “sportsfuel”. - [NZ Muscle profile](/demand/nz/brands/nz-muscle) - [Sportsfuel profile](/demand/nz/brands/sportsfuel) - [All sports supplement stores in New Zealand](/demand/nz/categories/nz-sports-supplement-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZ Muscle or Sportsfuel more popular in search? In October 2026, Sportsfuel had more branded searches than NZ Muscle among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while NZ Muscle had 10,900. Sportsfuel made up 24.9% of all sports supplement store searches we track, and NZ Muscle accounted for 18.4%. ## Cite this page Brandwave. "NZ Muscle vs Sportsfuel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-muscle-vs-sportsfuel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-muscle-vs-sportsfuel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.