--- title: "NZ Labour Hire vs People Passion: Which is searched more in New Zealand?" description: "Is NZ Labour Hire or People Passion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-labour-hire-vs-people-passion" publisher: "Brandwave" --- # NZ Labour Hire vs People Passion: Which is searched more in New Zealand? Is NZ Labour Hire or People Passion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Labour Hire and People Passion - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **NZ Labour Hire Share of Search**: 7.1% - **People Passion Share of Search**: 9.5% ## Is NZ Labour Hire or People Passion more popular in search? - In September 2026, People Passion had more branded searches than NZ Labour Hire among New Plymouth recruitment agencies in New Zealand. People Passion had about 40 branded searches, while NZ Labour Hire had 30. People Passion made up 9.5% of all New Plymouth recruitment agency searches we track, and NZ Labour Hire accounted for 7.1%. - The lead changed hands 2 times in the 12 months ending September 2026: NZ Labour Hire took it in April 2026, People Passion took it in May 2026. - Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 11.4% to 7.1%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, People Passion’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 11.4% to 9.5%, and its estimated monthly branded searches held steady at 40. ## Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, People Passion was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Labour Hire did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneStaff | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Adecco | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | NES Fircroft | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | People Passion | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Moxie Executive Search | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Naki Labour Hire | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | NZ Labour Hire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Recruitment 360 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Action Personnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Easy Jobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in New Plymouth, New Zealand?": 1. OneStaff, 2. People Passion, 3. NES Fircroft, 4. Moxie Executive Search - Asked ChatGPT "What are the best recruitment agencies in New Plymouth, New Zealand?": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire, 4. NES Fircroft, 5. Moxie Executive Search, 6. People Passion - Asked ChatGPT "What's the best recruitment agency in New Plymouth, New Zealand for a new employee?": 1. OneStaff, 2. Adecco, 3. NES Fircroft, 4. Moxie Executive Search - Searched Google, AI Overview "new plymouth recruitment nz": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire Not named in any answer: NZ Labour Hire, Recruitment 360, Action Personnel and Easy Jobs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026? - In September 2026, NZ Labour Hire overtook Moxie Executive Search to rank 6th among New Plymouth recruitment agencies in New Zealand, with 7.1% of the searches. - In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches. - In September 2026, People Passion lost share of searches among New Plymouth recruitment agencies in New Zealand, from 17.9% to 9.5%. ## Month by month | Month | NZ Labour Hire estimated searches | NZ Labour Hire Share of Search | NZ Labour Hire rank | People Passion estimated searches | People Passion Share of Search | People Passion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 11.4% | 3 | 40 | 11.4% | 4 | | Nov 2025 | 20 | 5.9% | 5 | 50 | 14.7% | 3 | | Dec 2025 | 20 | 9.1% | 5 | 20 | 9.1% | 6 | | Jan 2026 | 20 | 5.4% | 7 | 40 | 10.8% | 4 | | Feb 2026 | 20 | 5.6% | 6 | 50 | 13.9% | 3 | | Mar 2026 | 20 | 5.7% | 6 | 40 | 11.4% | 4 | | Apr 2026 | 30 | 9.4% | 3 | 20 | 6.3% | 5 | | May 2026 | 20 | 5.1% | 6 | 40 | 10.3% | 4 | | Jun 2026 | 20 | 6.1% | 5 | 70 | 21.2% | 3 | | Jul 2026 | 30 | 9.1% | 4 | 50 | 15.2% | 3 | | Aug 2026 | 20 | 5.1% | 7 | 70 | 17.9% | 3 | | Sep 2026 | 30 | 7.1% | 6 | 40 | 9.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Labour Hire’s and People Passion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Labour Hire**: Measured on the search terms “nz labour hire” and “nzlabourhire”, summed into one figure. - **People Passion**: Measured on the search term “people passion”. - [NZ Labour Hire profile](/demand/nz/brands/nz-labour-hire) - [People Passion profile](/demand/nz/brands/people-passion) - [All New Plymouth recruitment agencies in New Zealand](/demand/nz/locations/new-plymouth/recruitment-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZ Labour Hire or People Passion more popular in search? In September 2026, People Passion had more branded searches than NZ Labour Hire among New Plymouth recruitment agencies in New Zealand. People Passion had about 40 branded searches, while NZ Labour Hire had 30. People Passion made up 9.5% of all New Plymouth recruitment agency searches we track, and NZ Labour Hire accounted for 7.1%. ## Cite this page Brandwave. "NZ Labour Hire vs People Passion: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-labour-hire-vs-people-passion This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-labour-hire-vs-people-passion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.