---
title: "NZ Institute of Sport vs NZMA: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, NZ Institute of Sport or NZMA? Compare estimated monthly branded-search demand and Share of Search inside the Private training establishments set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nz-institute-of-sport-vs-nzma"
publisher: "Brandwave"
---

# NZ Institute of Sport vs NZMA: Which is more popular by branded search in New Zealand?

Which is more popular in search, NZ Institute of Sport or NZMA? Compare estimated monthly branded-search demand and Share of Search inside the Private training establishments set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NZ Institute of Sport and NZMA
- **Competitive set**: Private training establishments
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **NZ Institute of Sport Share of Search**: 1.7%
- **NZMA Share of Search**: 49.5%

## Which is more popular in search, NZ Institute of Sport or NZMA?

- In August 2026, NZMA had more branded searches than NZ Institute of Sport among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to NZ Institute of Sport’s 220, and held a 49.5% Share of Search versus NZ Institute of Sport’s 1.7%.
- NZMA was ahead of NZ Institute of Sport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZ Institute of Sport’s estimated Share of Search among private training establishments in New Zealand moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 180 to 220.
- Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand moved from 52.7% to 49.5%, and its estimated monthly branded searches moved from 6.1K to 6.2K.

## How did search popularity change for New Zealand private training establishments in August 2026?

- In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.
- Estimated monthly branded searches for NZ Institute of Sport in New Zealand rose 22.2% over 11 measured months, from 180 to 220 in August 2026.

## Month by month

| Month | NZ Institute of Sport estimated searches | NZ Institute of Sport Share of Search | NZ Institute of Sport rank | NZMA estimated searches | NZMA Share of Search | NZMA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 1.5% | 5 | 6.1K | 52.7% | 1 |
| Nov 2025 | 170 | 1.8% | 5 | 5.1K | 52.4% | 1 |
| Dec 2025 | 110 | 1.4% | 5 | 4.1K | 53.3% | 1 |
| Jan 2026 | 170 | 1.5% | 5 | 6.2K | 55.2% | 1 |
| Feb 2026 | 170 | 1.4% | 5 | 6.3K | 51.3% | 1 |
| Mar 2026 | 210 | 1.7% | 5 | 6.3K | 49.9% | 1 |
| Apr 2026 | 170 | 1.7% | 5 | 5.2K | 52.9% | 1 |
| May 2026 | 170 | 1.5% | 5 | 6.2K | 52.5% | 1 |
| Jun 2026 | 170 | 1.4% | 5 | 6.3K | 52.9% | 1 |
| Jul 2026 | 180 | 1.4% | 5 | 6.2K | 50.2% | 1 |
| Aug 2026 | 220 | 1.7% | 5 | 6.2K | 49.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NZ Institute of Sport’s and NZMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NZ Institute of Sport**: Measured on the search terms “nz institute of sport” and “nzis co nz”, summed into one figure.
- **NZMA**: Measured on the search terms “nzma”, “nzma ac nz”, “nzma campus”, “nzma courses”, “nzma free courses”, “nzma near me”, “nzma new zealand”, “nzma nz” and “nzma online”, summed into one figure.

- [NZ Institute of Sport profile](/demand/nz/brands/nz-institute-of-sport)
- [NZMA profile](/demand/nz/brands/nzma)
- [All private training establishments in New Zealand](/demand/nz/categories/nz-private-training-establishments): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NZ Institute of Sport or NZMA?

In August 2026, NZMA had more branded searches than NZ Institute of Sport among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to NZ Institute of Sport’s 220, and held a 49.5% Share of Search versus NZ Institute of Sport’s 1.7%.

## Cite this page

Brandwave. "NZ Institute of Sport vs NZMA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-institute-of-sport-vs-nzma

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-institute-of-sport-vs-nzma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.