--- title: "NZ Herald vs The Spinoff: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZ Herald or The Spinoff? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-herald-vs-the-spinoff" publisher: "Brandwave" --- # NZ Herald vs The Spinoff: Which is more popular by branded search in New Zealand? Which is more popular in search, NZ Herald or The Spinoff? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Herald and The Spinoff - **Competitive set**: news publishers - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZ Herald Share of Search**: 27.5% - **The Spinoff Share of Search**: 0.79% ## Which is more popular in search, NZ Herald or The Spinoff? - In August 2026, NZ Herald had more branded searches than The Spinoff among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to The Spinoff’s 64.6K, and held a 27.5% Share of Search versus The Spinoff’s 0.79%. - NZ Herald was ahead of The Spinoff in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand moved from 28.1% to 27.5%, and its estimated monthly branded searches moved from 2.2M to 2.3M. - Across the 11 months ending August 2026, The Spinoff’s estimated Share of Search among news publishers in New Zealand moved from 0.71% to 0.79%, and its estimated monthly branded searches moved from 56.2K to 64.6K. ## How did search popularity change for New Zealand news publishers in August 2026? - In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%. - Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026. ## Month by month | Month | NZ Herald estimated searches | NZ Herald Share of Search | NZ Herald rank | The Spinoff estimated searches | The Spinoff Share of Search | The Spinoff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 28.1% | 2 | 56.2K | 0.71% | 7 | | Nov 2025 | 2.2M | 29.9% | 2 | 50.8K | 0.7% | 7 | | Dec 2025 | 2.2M | 30% | 2 | 47.5K | 0.66% | 7 | | Jan 2026 | 2.2M | 27.1% | 2 | 43K | 0.52% | 7 | | Feb 2026 | 1.8M | 26.7% | 2 | 41.6K | 0.6% | 7 | | Mar 2026 | 2.2M | 26.7% | 2 | 58.2K | 0.7% | 7 | | Apr 2026 | 2.2M | 26.7% | 2 | 52K | 0.63% | 7 | | May 2026 | 1.8M | 24.7% | 2 | 58.2K | 0.79% | 7 | | Jun 2026 | 1.8M | 24.3% | 2 | 51.6K | 0.69% | 7 | | Jul 2026 | 2.2M | 26.9% | 2 | 48.3K | 0.6% | 7 | | Aug 2026 | 2.3M | 27.5% | 2 | 64.6K | 0.79% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Herald’s and The Spinoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Herald**: Measured on the search terms “herald”, “herald news”, “herald nz”, “herald quiz”, “New Zealand Herald”, “new zealand herald quiz”, “NZ Herald”, “nz herald afternoon quiz”, “nz herald breaking news”, “nz herald latest news”, “nz herald morning quiz”, “nz herald news”, “nz herald quiz”, “nz herald sport”, “nz herald subscriptions”, “nzherald”, “nzherald co nz”, “the herald” and “the new zealand herald”, summed into one figure. - **The Spinoff**: Measured on the search terms “spinoff”, “spinoff news”, “spinoff nz”, “The Spinoff”, “the spinoff nz” and “thespinoff”, summed into one figure. - [NZ Herald profile](/demand/nz/brands/nz-herald) - [The Spinoff profile](/demand/nz/brands/the-spinoff) - [All news publishers in New Zealand](/demand/nz/categories/nz-news-publishers): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZ Herald or The Spinoff? In August 2026, NZ Herald had more branded searches than The Spinoff among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to The Spinoff’s 64.6K, and held a 27.5% Share of Search versus The Spinoff’s 0.79%. ## Cite this page Brandwave. "NZ Herald vs The Spinoff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-herald-vs-the-spinoff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-herald-vs-the-spinoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.