--- title: "NZ Herald vs Otago Daily Times: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NZ Herald or Otago Daily Times? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nz-herald-vs-otago-daily-times" publisher: "Brandwave" --- # NZ Herald vs Otago Daily Times: Which is more popular by branded search in New Zealand? Which is more popular in search, NZ Herald or Otago Daily Times? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Herald and Otago Daily Times - **Competitive set**: news publishers - **Market**: New Zealand - **Month measured**: Aug 2026 - **NZ Herald Share of Search**: 27.5% - **Otago Daily Times Share of Search**: 3.5% ## Which is more popular in search, NZ Herald or Otago Daily Times? - In August 2026, NZ Herald had more branded searches than Otago Daily Times among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to Otago Daily Times’ 291K, and held a 27.5% Share of Search versus Otago Daily Times’ 3.5%. - NZ Herald was ahead of Otago Daily Times in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand moved from 28.1% to 27.5%, and its estimated monthly branded searches moved from 2.2M to 2.3M. - Across the 11 months ending August 2026, Otago Daily Times’ estimated Share of Search among news publishers in New Zealand moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 340K to 291K. ## How did search popularity change for New Zealand news publishers in August 2026? - In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%. - Estimated monthly branded searches for Otago Daily Times in New Zealand fell 14.6% over 11 measured months, from 340K to 291K in August 2026. ## Month by month | Month | NZ Herald estimated searches | NZ Herald Share of Search | NZ Herald rank | Otago Daily Times estimated searches | Otago Daily Times Share of Search | Otago Daily Times rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 28.1% | 2 | 340K | 4.3% | 5 | | Nov 2025 | 2.2M | 29.9% | 2 | 281K | 3.9% | 5 | | Dec 2025 | 2.2M | 30% | 2 | 282K | 3.9% | 5 | | Jan 2026 | 2.2M | 27.1% | 2 | 284K | 3.4% | 5 | | Feb 2026 | 1.8M | 26.7% | 2 | 281K | 4.1% | 5 | | Mar 2026 | 2.2M | 26.7% | 2 | 285K | 3.4% | 5 | | Apr 2026 | 2.2M | 26.7% | 2 | 281K | 3.4% | 5 | | May 2026 | 1.8M | 24.7% | 2 | 284K | 3.8% | 5 | | Jun 2026 | 1.8M | 24.3% | 2 | 284K | 3.8% | 5 | | Jul 2026 | 2.2M | 26.9% | 2 | 289K | 3.6% | 5 | | Aug 2026 | 2.3M | 27.5% | 2 | 291K | 3.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Herald’s and Otago Daily Times’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Herald**: Measured on the search terms “herald”, “herald news”, “herald nz”, “herald quiz”, “New Zealand Herald”, “new zealand herald quiz”, “NZ Herald”, “nz herald afternoon quiz”, “nz herald breaking news”, “nz herald latest news”, “nz herald morning quiz”, “nz herald news”, “nz herald quiz”, “nz herald sport”, “nz herald subscriptions”, “nzherald”, “nzherald co nz”, “the herald” and “the new zealand herald”, summed into one figure. - **Otago Daily Times**: Measured on the search terms “ODT”, “odt news”, “Otago Daily Times”, “otago daily times digital edition”, “otago daily times dunedin”, “otago daily times e edition”, “otago daily times news”, “otago daily times news today”, “otago daily times queenstown”, “otago daily times quiz”, “otago daily times rugby”, “otago daily times subscription”, “otago daily times today” and “the otago daily times”, summed into one figure. - [NZ Herald profile](/demand/nz/brands/nz-herald) - [Otago Daily Times profile](/demand/nz/brands/otago-daily-times) - [All news publishers in New Zealand](/demand/nz/categories/nz-news-publishers): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NZ Herald or Otago Daily Times? In August 2026, NZ Herald had more branded searches than Otago Daily Times among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to Otago Daily Times’ 291K, and held a 27.5% Share of Search versus Otago Daily Times’ 3.5%. ## Cite this page Brandwave. "NZ Herald vs Otago Daily Times: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-herald-vs-otago-daily-times This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-herald-vs-otago-daily-times. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.