---
title: "The New Zealand Coffee Co vs Segafredo Zanetti: Which is more popular in New Zealand?"
description: "Is The New Zealand Coffee Co or Segafredo Zanetti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace coffee suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nz-coffee-co-vs-segafredo-zanetti"
publisher: "Brandwave"
---

# The New Zealand Coffee Co vs Segafredo Zanetti: Which is more popular in New Zealand?

Is The New Zealand Coffee Co or Segafredo Zanetti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace coffee suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The New Zealand Coffee Co and Segafredo Zanetti
- **Competitive set**: Workplace coffee suppliers
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **The New Zealand Coffee Co Share of Search**: 25.2%
- **Segafredo Zanetti Share of Search**: 12.4%

## Is The New Zealand Coffee Co or Segafredo Zanetti more popular in search?

- In October 2026, The New Zealand Coffee Co had more branded searches than Segafredo Zanetti among workplace coffee suppliers in New Zealand. The New Zealand Coffee Co had about 530 branded searches, while Segafredo Zanetti had 260. The New Zealand Coffee Co made up 25.2% of all workplace coffee supplier searches we track, and Segafredo Zanetti accounted for 12.4%.
- The lead changed hands 2 times in the 12 months ending October 2026: Segafredo Zanetti took it in April 2026, The New Zealand Coffee Co took it in May 2026.
- Across the 12 months ending October 2026, The New Zealand Coffee Co’s share of searches among workplace coffee suppliers in New Zealand moved from 28% to 25.2%, and its estimated monthly branded searches moved from 700 to 530.
- Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand moved from 16% to 12.4%, and its estimated monthly branded searches moved from 400 to 260.

## Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The New Zealand Coffee Co was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Segafredo Zanetti was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The New Zealand Coffee Co was listed before Segafredo Zanetti in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coffee Suppliers | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| The New Zealand Coffee Co | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Essential Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Segafredo Zanetti | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ignite Coffee | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Coffee4Business | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cascade Coffee Co. | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Foundation Coffee | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Coffee Biz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| 7 Grams Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about workplace coffee suppliers

- Asked ChatGPT "Which workplace coffee supplier should I hire in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Cascade Coffee Co.
- Asked ChatGPT "What are the best workplace coffee suppliers in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Foundation Coffee, 6. Cascade Coffee Co.
- Asked ChatGPT "What's the best workplace coffee supplier in New Zealand for an office coffee setup?": 1. Coffee Suppliers, 2. Essential Coffee, 3. The New Zealand Coffee Co, 4. Cascade Coffee Co.
- Searched Google, AI Overview "office coffee supply": 1. Ignite Coffee, 2. Segafredo Zanetti
- Searched Google, AI Overview "coffee machine rental nz": 1. Coffee Suppliers, 2. Segafredo Zanetti, 3. The New Zealand Coffee Co

Not named in any answer: Coffee Biz and 7 Grams Coffee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

- In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.
- In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.
- In October 2026, The New Zealand Coffee Co lost share of searches among workplace coffee suppliers in New Zealand, from 26.2% to 25.2%.

## How has branded search for The New Zealand Coffee Co and Segafredo Zanetti changed in New Zealand over the last 12 months?

| Month | The New Zealand Coffee Co estimated searches | The New Zealand Coffee Co Share of Search | The New Zealand Coffee Co rank | Segafredo Zanetti estimated searches | Segafredo Zanetti Share of Search | Segafredo Zanetti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 700 | 28% | 1 | 400 | 16% | 3 |
| Dec 2025 | 670 | 27.8% | 1 | 390 | 16.2% | 3 |
| Jan 2026 | 700 | 26.4% | 2 | 450 | 17% | 3 |
| Feb 2026 | 570 | 22.7% | 2 | 370 | 14.7% | 4 |
| Mar 2026 | 700 | 25.6% | 2 | 350 | 12.8% | 4 |
| Apr 2026 | 470 | 18.6% | 3 | 490 | 19.4% | 2 |
| May 2026 | 620 | 20.9% | 2 | 440 | 14.8% | 3 |
| Jun 2026 | 620 | 21.9% | 2 | 370 | 13.1% | 4 |
| Jul 2026 | 570 | 20.9% | 2 | 490 | 17.9% | 3 |
| Aug 2026 | 630 | 25.4% | 1 | 360 | 14.5% | 3 |
| Sep 2026 | 580 | 26.2% | 1 | 330 | 14.9% | 3 |
| Oct 2026 | 530 | 25.2% | 1 | 260 | 12.4% | 4 |

## How are The New Zealand Coffee Co’s and Segafredo Zanetti’s branded searches counted?

Brandwave collects information about searches that people make online using The New Zealand Coffee Co’s and Segafredo Zanetti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The New Zealand Coffee Co**: Measured on the search terms “new zealand coffee co”, “new zealand coffee company”, “nz coffee co”, “nz coffee co menu”, “nz coffee company”, “the new zealand coffee co”, “the new zealand coffee company”, “the nz coffee co” and “the nz coffee company”, summed into one figure.
- **Segafredo Zanetti**: Measured on the search terms “cafe segafredo”, “capsule segafredo”, “capsule segafredo espresso”, “capsules segafredo”, “coffee system segafredo”, “espresso segafredo zanetti”, “espresso workz”, “espressoworkz”, “extra strong segafredo”, “hot ciok segafredo”, “intermezzo segafredo”, “italian coffee segafredo”, “machine segafredo”, “segafredo”, “segafredo 100 arabica”, “segafredo 500g”, “segafredo barista”, “segafredo beans”, “segafredo caffe”, “segafredo capsule”, “segafredo capsule machine”, “segafredo capsules”, “segafredo casa”, “segafredo coffee beans”, “segafredo coffee capsules”, “segafredo coffee cups”, “segafredo coffee maker”, “segafredo coffee pods”, “segafredo coffee system”, “segafredo company”, “segafredo crema selezione”, “segafredo cups”, “segafredo decaf”, “segafredo decaffeinato”, “segafredo emozioni”, “segafredo espresso”, “segafredo espresso beans”, “segafredo espresso capsules”, “segafredo espresso casa”, “segafredo espresso cups”, “segafredo espresso machine”, “segafredo extra mild”, “segafredo extra strong”, “segafredo ground coffee”, “segafredo hot ciok”, “segafredo instant coffee”, “segafredo intermezzo”, “segafredo intermezzo beans”, “segafredo intermezzo coffee”, “segafredo l originale”, “segafredo machine”, “segafredo machines”, “segafredo massimo”, “segafredo nespresso”, “segafredo organic”, “segafredo organica”, “segafredo pods”, “segafredo service”, “segafredo system”, “segafredo tea”, “segafredo zanetti”, “segafredo zanetti cups”, “segafredo zanetti espresso”, “segafredo zanetti espresso machine”, “segafredo zanetti italia”, “segafredo zanetti machine”, “segafredo zanetti massimo” and “segafredozanetti”, summed into one figure.

- [The New Zealand Coffee Co profile](/demand/nz/brands/nz-coffee-co)
- [Segafredo Zanetti profile](/demand/nz/brands/segafredo-zanetti)
- [All workplace coffee suppliers in New Zealand](/demand/nz/categories/nz-workplace-coffee-suppliers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is The New Zealand Coffee Co or Segafredo Zanetti more popular in search?

In October 2026, The New Zealand Coffee Co had more branded searches than Segafredo Zanetti among workplace coffee suppliers in New Zealand. The New Zealand Coffee Co had about 530 branded searches, while Segafredo Zanetti had 260. The New Zealand Coffee Co made up 25.2% of all workplace coffee supplier searches we track, and Segafredo Zanetti accounted for 12.4%.

## Cite this page

Brandwave. "The New Zealand Coffee Co vs Segafredo Zanetti: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/nz-coffee-co-vs-segafredo-zanetti

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nz-coffee-co-vs-segafredo-zanetti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.