--- title: "NutriBullet vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is NutriBullet or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nutribullet-vs-russell-hobbs" publisher: "Brandwave" --- # NutriBullet vs Russell Hobbs: Which is searched more in New Zealand? Is NutriBullet or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NutriBullet and Russell Hobbs - **Competitive set**: Air fryer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NutriBullet Share of Search**: 2.8% - **Russell Hobbs Share of Search**: 8.3% ## Is NutriBullet or Russell Hobbs more popular in search? - In September 2026, Russell Hobbs had more branded searches than NutriBullet among air fryer brands in New Zealand. Russell Hobbs had about 2,120 branded searches, while NutriBullet had 720. Russell Hobbs made up 8.3% of all air fryer brand searches we track, and NutriBullet accounted for 2.8%. - Russell Hobbs was ahead of NutriBullet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among air fryer brands in New Zealand moved from 7.9% to 8.3%, and its estimated monthly branded searches moved from 1.8K to 2.1K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Russell Hobbs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NutriBullet and Russell Hobbs were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | NutriBullet | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Russell Hobbs | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer brand should I buy in New Zealand?": 1. Ninja, 2. Philips, 3. NutriBullet - Asked ChatGPT "What are the best air fryer brands in New Zealand?": 1. Ninja, 2. Philips, 3. Breville, 4. Russell Hobbs, 5. NutriBullet - Asked ChatGPT "What's the best air fryer brand in New Zealand for everyday cooking?": 1. Ninja, 2. Philips, 3. NutriBullet, 4. Breville - Searched Google, AI Overview "air fryer nz": 1. Ninja, 2. Russell Hobbs - Searched Google, AI Overview "air fryer oven nz": 1. Breville, 2. Ninja Not named in any answer: Tefal and COSORI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air fryer brands in September 2026? - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026. - Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | NutriBullet estimated searches | NutriBullet Share of Search | NutriBullet rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 3.9% | 6 | 1.8K | 7.9% | 3 | | Nov 2025 | 880 | 3.2% | 6 | 2.5K | 8.9% | 3 | | Dec 2025 | 880 | 3.2% | 6 | 2.3K | 8.3% | 3 | | Jan 2026 | 720 | 3% | 6 | 1.9K | 8% | 3 | | Feb 2026 | 720 | 3.8% | 6 | 1.5K | 8.1% | 3 | | Mar 2026 | 590 | 2.9% | 7 | 1.6K | 7.7% | 3 | | Apr 2026 | 720 | 2.9% | 6 | 1.9K | 7.5% | 3 | | May 2026 | 720 | 2.8% | 6 | 1.9K | 7.2% | 3 | | Jun 2026 | 720 | 2.9% | 6 | 1.9K | 7.5% | 3 | | Jul 2026 | 720 | 2.7% | 6 | 2.2K | 8.1% | 3 | | Aug 2026 | 720 | 2.7% | 6 | 2.2K | 8% | 3 | | Sep 2026 | 720 | 2.8% | 6 | 2.1K | 8.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using NutriBullet’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NutriBullet**: Measured on the search term “air fryer nutribullet”. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs steam” and “russellhobbs”, summed into one figure. - [NutriBullet profile](/demand/nz/brands/nutribullet) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All air fryer brands in New Zealand](/demand/nz/categories/nz-air-fryer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NutriBullet or Russell Hobbs more popular in search? In September 2026, Russell Hobbs had more branded searches than NutriBullet among air fryer brands in New Zealand. Russell Hobbs had about 2,120 branded searches, while NutriBullet had 720. Russell Hobbs made up 8.3% of all air fryer brand searches we track, and NutriBullet accounted for 2.8%. ## Cite this page Brandwave. "NutriBullet vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nutribullet-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nutribullet-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.