--- title: "Nurofen vs Panadol: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nurofen or Panadol? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nurofen-vs-panadol" publisher: "Brandwave" --- # Nurofen vs Panadol: Which is more popular by branded search in New Zealand? Which is more popular in search, Nurofen or Panadol? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nurofen and Panadol - **Competitive set**: Pain relief brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nurofen Share of Search**: 41.6% - **Panadol Share of Search**: 49.6% ## Which is more popular in search, Nurofen or Panadol? - In August 2026, Panadol had more branded searches than Nurofen among pain relief brands in New Zealand. Panadol was estimated to have 8.6K branded searches compared to Nurofen’s 7.2K, and held a 49.6% Share of Search versus Nurofen’s 41.6%. - Panadol was ahead of Nurofen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand moved from 39.2% to 41.6%, and its estimated monthly branded searches moved from 4.6K to 7.2K. - Across the 11 months ending August 2026, Panadol’s estimated Share of Search among pain relief brands in New Zealand moved from 47.9% to 49.6%, and its estimated monthly branded searches moved from 5.6K to 8.6K. ## How did search popularity change for New Zealand pain relief brands in August 2026? - In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%. - In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%. ## Month by month | Month | Nurofen estimated searches | Nurofen Share of Search | Nurofen rank | Panadol estimated searches | Panadol Share of Search | Panadol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 39.2% | 2 | 5.6K | 47.9% | 1 | | Nov 2025 | 4.5K | 39.5% | 2 | 5.3K | 47.4% | 1 | | Dec 2025 | 3.9K | 37.3% | 2 | 5.3K | 50.7% | 1 | | Jan 2026 | 5K | 42% | 2 | 5.4K | 45.6% | 1 | | Feb 2026 | 4.4K | 39.4% | 2 | 5.4K | 48.5% | 1 | | Mar 2026 | 5.5K | 44.1% | 2 | 5.7K | 45.4% | 1 | | Apr 2026 | 4.9K | 42.5% | 2 | 5.4K | 46.8% | 1 | | May 2026 | 5.1K | 40.9% | 2 | 5.9K | 48% | 1 | | Jun 2026 | 5.4K | 43.5% | 2 | 5.8K | 46.6% | 1 | | Jul 2026 | 5.7K | 44% | 2 | 5.8K | 45.2% | 1 | | Aug 2026 | 7.2K | 41.6% | 2 | 8.6K | 49.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nurofen’s and Panadol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nurofen**: Measured on the search terms “childrens nurofen”, “gel nurofen”, “nurofen”, “nurofen 96 tablets”, “nurofen for toothache”, “nurofen headache”, “nurofen ibuprofen”, “nurofen liquid”, “nurofen liquid capsules”, “nurofen near me”, “nurofen nz”, “nurofen pain relief”, “nurofen period pain”, “nurofen tableta”, “nurofen zavance” and “nurofen zavance liquid capsules”, summed into one figure. - **Panadol**: Measured on the search terms “codeine panadol”, “infant panadol”, “panadol”, “panadol cold and flu”, “panadol com”, “panadol extra”, “panadol headache”, “panadol near me”, “panadol nz”, “panadol online”, “panadol optizorb”, “panadol pain relief”, “panadol paracetamol”, “panadol pregnancy”, “panadol rapid”, “panadol tablets” and “panadol v paracetamol”, summed into one figure. - [Nurofen profile](/demand/nz/brands/nurofen) - [Panadol profile](/demand/nz/brands/panadol) - [All pain relief brands in New Zealand](/demand/nz/categories/nz-pain-relief-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nurofen or Panadol? In August 2026, Panadol had more branded searches than Nurofen among pain relief brands in New Zealand. Panadol was estimated to have 8.6K branded searches compared to Nurofen’s 7.2K, and held a 49.6% Share of Search versus Nurofen’s 41.6%. ## Cite this page Brandwave. "Nurofen vs Panadol: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nurofen-vs-panadol This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nurofen-vs-panadol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.