---
title: "numio vs On All Accounts: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, numio or On All Accounts? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/numio-vs-on-all-accounts"
publisher: "Brandwave"
---

# numio vs On All Accounts: Which is more popular by branded search in New Zealand?

Which is more popular in search, numio or On All Accounts? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: numio and On All Accounts
- **Competitive set**: Napier accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **numio Share of Search**: 0.67%
- **On All Accounts Share of Search**: 0.45%

## Which is more popular in search, numio or On All Accounts?

- In August 2026, numio had more branded searches than On All Accounts among napier accounting firms in New Zealand. numio was estimated to have 30 branded searches compared to On All Accounts’ 20, and held a 0.67% Share of Search versus On All Accounts’ 0.45%.
- The lead changed hands once in the 11 months ending August 2026: numio took it in August 2026.
- Across the 11 months ending August 2026, numio’s estimated Share of Search among napier accounting firms in New Zealand moved from 0.24% to 0.67%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 11 months ending August 2026, On All Accounts’ estimated Share of Search among napier accounting firms in New Zealand moved from 0.48% to 0.45%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand napier accounting firms in August 2026?

- In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.

## Month by month

| Month | numio estimated searches | numio Share of Search | numio rank | On All Accounts estimated searches | On All Accounts Share of Search | On All Accounts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.24% | 8 | 20 | 0.48% | 7 |
| Nov 2025 | 10 | 0.23% | 7 | 10 | 0.23% | 8 |
| Dec 2025 | 10 | 0.29% | 7 | 10 | 0.29% | 8 |
| Jan 2026 | 10 | 0.28% | 8 | 20 | 0.56% | 6 |
| Feb 2026 | 20 | 0.45% | 7 | 20 | 0.45% | 8 |
| Mar 2026 | 10 | 0.17% | 8 | 20 | 0.33% | 7 |
| Apr 2026 | 10 | 0.24% | 8 | 20 | 0.48% | 7 |
| May 2026 | 10 | 0.22% | 8 | 30 | 0.67% | 6 |
| Jun 2026 | 10 | 0.23% | 8 | 30 | 0.7% | 6 |
| Jul 2026 | 10 | 0.24% | 7 | 10 | 0.24% | 8 |
| Aug 2026 | 30 | 0.67% | 6 | 20 | 0.45% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using numio’s and On All Accounts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **numio**: Measured on the search terms “numio” and “numio accountants”, summed into one figure.
- **On All Accounts**: Measured on the search terms “on all accounts” and “onallaccounts”, summed into one figure.

- [numio profile](/demand/nz/brands/numio)
- [On All Accounts profile](/demand/nz/brands/on-all-accounts)
- [All napier accounting firms in New Zealand](/demand/nz/categories/nz-napier-accounting-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, numio or On All Accounts?

In August 2026, numio had more branded searches than On All Accounts among napier accounting firms in New Zealand. numio was estimated to have 30 branded searches compared to On All Accounts’ 20, and held a 0.67% Share of Search versus On All Accounts’ 0.45%.

## Cite this page

Brandwave. "numio vs On All Accounts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/numio-vs-on-all-accounts

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/numio-vs-on-all-accounts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.