--- title: "Number One Shoes vs Wild Pair: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Number One Shoes or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/number-one-shoes-vs-wild-pair" publisher: "Brandwave" --- # Number One Shoes vs Wild Pair: Which is more popular by branded search in New Zealand? Which is more popular in search, Number One Shoes or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Number One Shoes and Wild Pair - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Number One Shoes Share of Search**: 32.4% - **Wild Pair Share of Search**: 0.05% ## Which is more popular in search, Number One Shoes or Wild Pair? - In August 2026, Number One Shoes had more branded searches than Wild Pair among footwear retailers in New Zealand. Number One Shoes was estimated to have 75.9K branded searches compared to Wild Pair’s 120, and held a 32.4% Share of Search versus Wild Pair’s 0.05%. - Number One Shoes was ahead of Wild Pair in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand moved from 33.4% to 32.4%, and its estimated monthly branded searches moved from 91.9K to 75.9K. - Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120. ## How did search popularity change for New Zealand footwear retailers in August 2026? - In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%. - Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026. ## Month by month | Month | Number One Shoes estimated searches | Number One Shoes Share of Search | Number One Shoes rank | Wild Pair estimated searches | Wild Pair Share of Search | Wild Pair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 91.9K | 33.4% | 1 | 140 | 0.05% | 8 | | Nov 2025 | 115K | 30.2% | 2 | 250 | 0.07% | 8 | | Dec 2025 | 116K | 33.7% | 1 | 160 | 0.05% | 8 | | Jan 2026 | 112K | 39.2% | 1 | 200 | 0.07% | 8 | | Feb 2026 | 78K | 35.4% | 1 | 130 | 0.06% | 8 | | Mar 2026 | 92.3K | 36.3% | 1 | 110 | 0.04% | 8 | | Apr 2026 | 92.7K | 34.5% | 1 | 140 | 0.05% | 8 | | May 2026 | 92.8K | 34.2% | 1 | 140 | 0.05% | 8 | | Jun 2026 | 91.4K | 34.9% | 1 | 170 | 0.06% | 8 | | Jul 2026 | 95K | 38.2% | 1 | 140 | 0.06% | 8 | | Aug 2026 | 75.9K | 32.4% | 1 | 120 | 0.05% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Number One Shoes’ and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Number One Shoes**: Measured on the search terms “boots number one shoes”, “number 1 shoes”, “number 1 shoes boots”, “number 1 shoes lower hutt”, “number 1 shoes near me”, “number 1 shoes sale”, “number 1 shoes tower junction”, “number one shoes boots”, “number one shoes clearance”, “number one shoes heels”, “number one shoes hours”, “number one shoes loafers”, “number one shoes near me”, “number one shoes nz”, “number one shoes online”, “number one shoes sale”, “number one shoes sandals”, “number one shoes slippers”, “number one shoes sneakers”, “number one shoes sylvia park”, “numberoneshoes nz” and “sandals number one shoes”, summed into one figure. - **Wild Pair**: Measured on the search terms “shoes wild pair”, “wild pair”, “wild pair boots”, “wild pair near me”, “wild pair nz”, “wild pair online”, “wildpair”, “wildpair boots”, “wildpair co nz”, “wildpair nz” and “wildpair sale”, summed into one figure. - [Number One Shoes profile](/demand/nz/brands/number-one-shoes) - [Wild Pair profile](/demand/nz/brands/wild-pair) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Number One Shoes or Wild Pair? In August 2026, Number One Shoes had more branded searches than Wild Pair among footwear retailers in New Zealand. Number One Shoes was estimated to have 75.9K branded searches compared to Wild Pair’s 120, and held a 32.4% Share of Search versus Wild Pair’s 0.05%. ## Cite this page Brandwave. "Number One Shoes vs Wild Pair: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/number-one-shoes-vs-wild-pair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/number-one-shoes-vs-wild-pair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.