--- title: "Number 11 at Wairau River vs Raupō: Which is more popular in New Zealand?" description: "Is Number 11 at Wairau River or Raupō more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/number-11-wairau-river-vs-raupo" publisher: "Brandwave" --- # Number 11 at Wairau River vs Raupō: Which is more popular in New Zealand? Is Number 11 at Wairau River or Raupō more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Number 11 at Wairau River and Raupō - **Competitive set**: Blenheim and Marlborough restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Number 11 at Wairau River Share of Search**: 2.3% - **Raupō Share of Search**: 20.1% ## Is Number 11 at Wairau River or Raupō more popular in search? - In October 2026, Raupō had more branded searches than Number 11 at Wairau River among Blenheim and Marlborough restaurants in New Zealand. Raupō had about 690 branded searches, while Number 11 at Wairau River had 80. Raupō made up 20.1% of all Blenheim and Marlborough restaurant searches we track, and Number 11 at Wairau River accounted for 2.3%. - Raupō was ahead of Number 11 at Wairau River in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Number 11 at Wairau River’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 140 to 80. - Across the 12 months ending October 2026, Raupō’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 9.5% to 20.1%, and its estimated monthly branded searches moved from 530 to 690. ## Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Number 11 at Wairau River was mentioned in two out of three: in two of the three ChatGPT answers. Raupō did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Arbour | 1st | 3 of 3 | 3 of 3 | | Gramado's | 2nd | 3 of 3 | 3 of 3 | | Harvest Restaurant | 3rd | 3 of 3 | 3 of 3 | | Oak & Ivy | 4th | 2 of 3 | 2 of 3 | | Number 11 at Wairau River | 5th | 2 of 3 | 2 of 3 | | Raupō | Not ranked | 0 of 3 | 0 of 3 | | Scotch Wine Bar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim and Marlborough restaurants - Asked ChatGPT "Which and Marlborough restaurant should I go to in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What are the best and Marlborough restaurants in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?": 1. Arbour, 2. Harvest Restaurant, 3. Gramado's Not named in any answer: Raupō and Scotch Wine Bar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026? - In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches. - In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%. - In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%. ## How has branded search for Number 11 at Wairau River and Raupō changed in New Zealand over the last 12 months? | Month | Number 11 at Wairau River estimated searches | Number 11 at Wairau River Share of Search | Number 11 at Wairau River rank | Raupō estimated searches | Raupō Share of Search | Raupō rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 2.5% | 7 | 530 | 9.5% | 4 | | Dec 2025 | 180 | 2.5% | 7 | 1K | 14.6% | 4 | | Jan 2026 | 200 | 2.7% | 7 | 870 | 11.8% | 4 | | Feb 2026 | 200 | 2.8% | 7 | 850 | 11.7% | 4 | | Mar 2026 | 120 | 2.1% | 7 | 800 | 14.2% | 3 | | Apr 2026 | 80 | 1.8% | 7 | 860 | 18.9% | 3 | | May 2026 | 50 | 1.2% | 7 | 800 | 19.1% | 3 | | Jun 2026 | 40 | 1.1% | 7 | 690 | 19.7% | 3 | | Jul 2026 | 50 | 1.8% | 7 | 470 | 17% | 2 | | Aug 2026 | 60 | 1.9% | 7 | 690 | 21.6% | 3 | | Sep 2026 | 50 | 1.6% | 7 | 730 | 23.6% | 1 | | Oct 2026 | 80 | 2.3% | 7 | 690 | 20.1% | 2 | ## How are Number 11 at Wairau River’s and Raupō’s branded searches counted? Brandwave collects information about searches that people make online using Number 11 at Wairau River’s and Raupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Number 11 at Wairau River**: Measured on the search terms “number 11 wairau river” and “wairau river restaurant”, summed into one figure. - **Raupō**: Measured on the search terms “raupo blenheim” and “raupo cafe blenheim”, summed into one figure. - [Number 11 at Wairau River profile](/demand/nz/brands/number-11-wairau-river) - [Raupō profile](/demand/nz/brands/raupo) - [All Blenheim and Marlborough restaurants in New Zealand](/demand/nz/locations/blenheim/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Number 11 at Wairau River or Raupō more popular in search? In October 2026, Raupō had more branded searches than Number 11 at Wairau River among Blenheim and Marlborough restaurants in New Zealand. Raupō had about 690 branded searches, while Number 11 at Wairau River had 80. Raupō made up 20.1% of all Blenheim and Marlborough restaurant searches we track, and Number 11 at Wairau River accounted for 2.3%. ## Cite this page Brandwave. "Number 11 at Wairau River vs Raupō: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/number-11-wairau-river-vs-raupo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/number-11-wairau-river-vs-raupo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.