---
title: "Nulon vs Valvoline: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nulon or Valvoline? Compare estimated monthly branded-search demand and Share of Search inside the Motor oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nulon-vs-valvoline"
publisher: "Brandwave"
---

# Nulon vs Valvoline: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nulon or Valvoline? Compare estimated monthly branded-search demand and Share of Search inside the Motor oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nulon and Valvoline
- **Competitive set**: Motor oil brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nulon Share of Search**: 5%
- **Valvoline Share of Search**: 10.2%

## Which is more popular in search, Nulon or Valvoline?

- In August 2026, Valvoline had more branded searches than Nulon among motor oil brands in New Zealand. Valvoline was estimated to have 1.4K branded searches compared to Nulon’s 710, and held a 10.2% Share of Search versus Nulon’s 5%.
- Valvoline was ahead of Nulon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nulon’s estimated Share of Search among motor oil brands in New Zealand moved from 5.8% to 5%, and its estimated monthly branded searches moved from 760 to 710.
- Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands in New Zealand moved from 10.3% to 10.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

## How did search popularity change for New Zealand motor oil brands in August 2026?

- In August 2026, Valvoline lost estimated Share of Search among motor oil brands in New Zealand, from 10.7% to 10.2%.

## Month by month

| Month | Nulon estimated searches | Nulon Share of Search | Nulon rank | Valvoline estimated searches | Valvoline Share of Search | Valvoline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 760 | 5.8% | 4 | 1.3K | 10.3% | 3 |
| Nov 2025 | 690 | 5.3% | 5 | 1.5K | 11.7% | 3 |
| Dec 2025 | 550 | 4.5% | 5 | 1.4K | 11.2% | 3 |
| Jan 2026 | 650 | 5.4% | 4 | 1.4K | 11.5% | 3 |
| Feb 2026 | 560 | 4.5% | 5 | 1.6K | 12.7% | 3 |
| Mar 2026 | 510 | 3.5% | 5 | 1.8K | 12.3% | 3 |
| Apr 2026 | 460 | 3.2% | 5 | 1.7K | 11.6% | 3 |
| May 2026 | 630 | 4.2% | 5 | 1.6K | 10.7% | 4 |
| Jun 2026 | 510 | 3.3% | 5 | 1.6K | 10.6% | 4 |
| Jul 2026 | 750 | 5.2% | 5 | 1.5K | 10.7% | 4 |
| Aug 2026 | 710 | 5% | 5 | 1.4K | 10.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nulon’s and Valvoline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nulon**: Measured on the search terms “coolant nulon”, “nulon”, “nulon 5w30”, “nulon com au”, “nulon diesel injector cleaner”, “nulon full synthetic 5w 30”, “nulon injector cleaner”, “nulon motor oil”, “nulon near me”, “nulon nz” and “nulon oil”, summed into one figure.
- **Valvoline**: Measured on the search terms “valvoline”, “valvoline 2 cycle oil”, “valvoline 2 stroke outboard oil”, “valvoline 5w30”, “valvoline 5w30 full synthetic”, “valvoline atf”, “valvoline car oil”, “valvoline com”, “valvoline maxlife atf”, “valvoline maxlife multi vehicle atf”, “valvoline near me”, “valvoline nz”, “valvoline oil”, “valvoline online” and “valvoline vr1”, summed into one figure.

- [Nulon profile](/demand/nz/brands/nulon)
- [Valvoline profile](/demand/nz/brands/valvoline)
- [All motor oil brands in New Zealand](/demand/nz/categories/nz-motor-oil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nulon or Valvoline?

In August 2026, Valvoline had more branded searches than Nulon among motor oil brands in New Zealand. Valvoline was estimated to have 1.4K branded searches compared to Nulon’s 710, and held a 10.2% Share of Search versus Nulon’s 5%.

## Cite this page

Brandwave. "Nulon vs Valvoline: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nulon-vs-valvoline

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nulon-vs-valvoline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.