--- title: "Nude by Nature vs Tarte: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nude by Nature or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nude-by-nature-vs-tarte" publisher: "Brandwave" --- # Nude by Nature vs Tarte: Which is more popular by branded search in New Zealand? Which is more popular in search, Nude by Nature or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nude by Nature and Tarte - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nude by Nature Share of Search**: 1.9% - **Tarte Share of Search**: 0.63% ## Which is more popular in search, Nude by Nature or Tarte? - In August 2026, Nude by Nature had more branded searches than Tarte among makeup and cosmetics brands in New Zealand. Nude by Nature was estimated to have 3.2K branded searches compared to Tarte’s 1.1K, and held a 1.9% Share of Search versus Tarte’s 0.63%. - Nude by Nature was ahead of Tarte in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nude by Nature’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 2.5K to 3.2K. - Across the 11 months ending August 2026, Tarte’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.88% to 0.63%, and its estimated monthly branded searches moved from 1.4K to 1.1K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - Estimated monthly branded searches for Nude by Nature in New Zealand rose 26.6% over 11 measured months, from 2.5K to 3.2K in August 2026. - Estimated monthly branded searches for Tarte in New Zealand fell 20.7% over 11 measured months, from 1.4K to 1.1K in August 2026. ## Month by month | Month | Nude by Nature estimated searches | Nude by Nature Share of Search | Nude by Nature rank | Tarte estimated searches | Tarte Share of Search | Tarte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 1.6% | 20 | 1.4K | 0.88% | 27 | | Nov 2025 | 3K | 1.6% | 17 | 1.6K | 0.85% | 24 | | Dec 2025 | 2.6K | 1.5% | 17 | 1.2K | 0.69% | 28 | | Jan 2026 | 2.4K | 1.7% | 18 | 970 | 0.7% | 30 | | Feb 2026 | 1.9K | 1.5% | 19 | 840 | 0.67% | 30 | | Mar 2026 | 2.2K | 1.6% | 19 | 890 | 0.66% | 30 | | Apr 2026 | 2.6K | 1.9% | 17 | 900 | 0.67% | 30 | | May 2026 | 2.7K | 1.8% | 17 | 2.2K | 1.5% | 20 | | Jun 2026 | 2.4K | 1.6% | 20 | 850 | 0.58% | 30 | | Jul 2026 | 3K | 1.8% | 17 | 1.1K | 0.68% | 29 | | Aug 2026 | 3.2K | 1.9% | 17 | 1.1K | 0.63% | 29 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nude by Nature’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nude by Nature**: Measured on the search terms “nude by nature”, “nude by nature blush”, “nude by nature concealer”, “nude by nature cosmetics”, “nude by nature foundation”, “nude by nature lipstick”, “nude by nature makeup”, “nude by nature mascara”, “nude by nature mineral powder”, “nude by nature nz” and “nude by nature skin tint”, summed into one figure. - **Tarte**: Measured on the search terms “tarte”, “tarte cosmetics”, “tarte cosmetics company”, “tarte foundation”, “tarte makeup”, “tarte mascara”, “tarte nz”, “tarte tartelette tubing mascara” and “tarte tubing mascara”, summed into one figure. - [Nude by Nature profile](/demand/nz/brands/nude-by-nature) - [Tarte profile](/demand/nz/brands/tarte) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nude by Nature or Tarte? In August 2026, Nude by Nature had more branded searches than Tarte among makeup and cosmetics brands in New Zealand. Nude by Nature was estimated to have 3.2K branded searches compared to Tarte’s 1.1K, and held a 1.9% Share of Search versus Tarte’s 0.63%. ## Cite this page Brandwave. "Nude by Nature vs Tarte: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nude-by-nature-vs-tarte This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nude-by-nature-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.