--- title: "NRL vs Super Smash: Which is searched more in New Zealand?" description: "Is NRL or Super Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nrl-vs-super-smash" publisher: "Brandwave" --- # NRL vs Super Smash: Which is searched more in New Zealand? Is NRL or Super Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NRL and Super Smash - **Competitive set**: Sports leagues - **Market**: New Zealand - **Month measured**: Sep 2026 - **NRL Share of Search**: 59.8% - **Super Smash Share of Search**: 0.01% ## Is NRL or Super Smash more popular in search? - In September 2026, NRL had more branded searches than Super Smash among sports leagues in New Zealand. NRL had about 2.2 million branded searches, while Super Smash had 480. NRL made up 59.8% of all sports league searches we track, and Super Smash accounted for 0.01%. - The lead changed hands 2 times in the 12 months ending September 2026: Super Smash took it in January 2026, NRL took it in February 2026. - Across the 12 months ending September 2026, NRL’s share of searches among sports leagues in New Zealand moved from 14.8% to 59.8%, and its estimated monthly branded searches moved from 371K to 2.2M. - Across the 12 months ending September 2026, Super Smash’s share of searches among sports leagues in New Zealand moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 720 to 480. ## Top sports leagues in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NRL was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Super Smash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRL was listed before Super Smash in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Super Rugby Pacific | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | NRL | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NFL | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Premier League | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | A-League | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | NBA | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Super Smash | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | AFL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports leagues - Asked ChatGPT "Which sports league should I go to in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. Super Smash, 4. A-League - Asked ChatGPT "What are the best sports leagues in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. A-League, 4. Super Smash - Asked ChatGPT "What's the best sports league in New Zealand for live sport?": 1. Super Rugby Pacific, 2. NRL, 3. A-League - Searched Google, AI Overview "best sports league": 1. Premier League, 2. NFL, 3. NBA - Searched Google, AI Overview "pro sports leagues": 1. NFL, 2. NBA, 3. Premier League Not named in any answer: AFL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports leagues in September 2026? - In September 2026, NRL lost share of searches among sports leagues in New Zealand, from 76.4% to 59.8%. - Estimated monthly branded searches for Super Smash in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Month by month | Month | NRL estimated searches | NRL Share of Search | NRL rank | Super Smash estimated searches | Super Smash Share of Search | Super Smash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 371K | 14.8% | 4 | 720 | 0.03% | 8 | | Nov 2025 | 101K | 3.6% | 5 | 1.3K | 0.05% | 8 | | Dec 2025 | 54.3K | 1.8% | 5 | 40.5K | 1.3% | 6 | | Jan 2026 | 67.7K | 2.1% | 6 | 165K | 5.2% | 5 | | Feb 2026 | 284K | 9.3% | 5 | 1.9K | 0.06% | 8 | | Mar 2026 | 1.3M | 29.2% | 1 | 590 | 0.01% | 8 | | Apr 2026 | 2M | 33% | 1 | 260 | <0.01% | 8 | | May 2026 | 2.1M | 29.7% | 1 | 260 | <0.01% | 8 | | Jun 2026 | 1.7M | 47.8% | 1 | 210 | <0.01% | 8 | | Jul 2026 | 1.8M | 84.7% | 1 | 140 | <0.01% | 8 | | Aug 2026 | 2.9M | 76.4% | 1 | 260 | <0.01% | 8 | | Sep 2026 | 2.2M | 59.8% | 1 | 480 | 0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using NRL’s and Super Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NRL**: Measured on the search terms “dolphin nrl”, “nrl”, “nrl draw”, “nrl finals”, “nrl fixtures”, “nrl gf”, “nrl gf tickets”, “nrl ladder”, “nrl matches”, “nrl matches tonight”, “nrl results”, “nrl scores”, “nrl standings”, “nrl teams list”, “nrl tickets”, “nrl tonight” and “nrl w”, summed into one figure. - **Super Smash**: Measured on the search term “super smash”. - [NRL profile](/demand/nz/brands/nrl) - [Super Smash profile](/demand/nz/brands/super-smash) - [All sports leagues in New Zealand](/demand/nz/categories/nz-sports-leagues): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NRL or Super Smash more popular in search? In September 2026, NRL had more branded searches than Super Smash among sports leagues in New Zealand. NRL had about 2.2 million branded searches, while Super Smash had 480. NRL made up 59.8% of all sports league searches we track, and Super Smash accounted for 0.01%. ## Cite this page Brandwave. "NRL vs Super Smash: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nrl-vs-super-smash This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nrl-vs-super-smash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.