--- title: "NPD vs Z: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NPD or Z? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/npd-vs-z-energy" publisher: "Brandwave" --- # NPD vs Z: Which is more popular by branded search in New Zealand? Which is more popular in search, NPD or Z? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NPD and Z - **Competitive set**: fuel retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **NPD Share of Search**: 5% - **Z Share of Search**: 19.9% ## Which is more popular in search, NPD or Z? - In August 2026, Z had more branded searches than NPD among fuel retailers in New Zealand. Z was estimated to have 57.1K branded searches compared to NPD’s 14.3K, and held a 19.9% Share of Search versus NPD’s 5%. - Z was ahead of NPD in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NPD’s estimated Share of Search among fuel retailers in New Zealand moved from 4.1% to 5%, and its estimated monthly branded searches moved from 12.6K to 14.3K. - Across the 11 months ending August 2026, Z’s estimated Share of Search among fuel retailers in New Zealand moved from 23% to 19.9%, and its estimated monthly branded searches moved from 71.1K to 57.1K. ## How did search popularity change for New Zealand fuel retailers in August 2026? - In August 2026, NPD lost estimated Share of Search among fuel retailers in New Zealand, from 6.2% to 5%. - Estimated monthly branded searches for Z in New Zealand fell 19.7% over 11 measured months, from 71.1K to 57.1K in August 2026. ## Month by month | Month | NPD estimated searches | NPD Share of Search | NPD rank | Z estimated searches | Z Share of Search | Z rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | 4.1% | 8 | 71.1K | 23% | 1 | | Nov 2025 | 12.1K | 3.5% | 8 | 72.6K | 21.1% | 2 | | Dec 2025 | 15.2K | 3.9% | 8 | 74.5K | 19.1% | 3 | | Jan 2026 | 14.9K | 3.8% | 8 | 72.8K | 18.9% | 3 | | Feb 2026 | 14.6K | 4.3% | 8 | 60.7K | 17.8% | 3 | | Mar 2026 | 23.4K | 5.3% | 8 | 78.7K | 17.7% | 2 | | Apr 2026 | 22.5K | 6.7% | 6 | 68.6K | 20.4% | 2 | | May 2026 | 17.9K | 5.9% | 6 | 65.1K | 21.6% | 3 | | Jun 2026 | 18K | 6.4% | 6 | 54.6K | 19.4% | 3 | | Jul 2026 | 18.2K | 6.2% | 6 | 57.7K | 19.6% | 3 | | Aug 2026 | 14.3K | 5% | 7 | 57.1K | 19.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NPD’s and Z’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NPD**: Measured on the search terms “NPD fuel”, “NPD fuel card”, “NPD fuel prices”, “NPD near me”, “NPD petrol” and “NPD petrol station”, summed into one figure. - **Z**: Measured on the search terms “petrol station Z”, “Z Energy”, “Z Energy near me”, “Z Energy NZ”, “Z fuel”, “Z fuel near me”, “Z gas station”, “Z near me”, “Z petrol”, “Z petrol near me”, “Z petrol prices”, “Z petrol station”, “Z petrol station near me”, “Z petrol stations”, “Z service station near me”, “Z station” and “Z station near me”, summed into one figure. - [NPD profile](/demand/nz/brands/npd) - [Z profile](/demand/nz/brands/z-energy) - [All fuel retailers in New Zealand](/demand/nz/categories/nz-fuel-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NPD or Z? In August 2026, Z had more branded searches than NPD among fuel retailers in New Zealand. Z was estimated to have 57.1K branded searches compared to NPD’s 14.3K, and held a 19.9% Share of Search versus NPD’s 5%. ## Cite this page Brandwave. "NPD vs Z: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/npd-vs-z-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/npd-vs-z-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.